Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Ekrem Dupanović, Editor in Chief, Media Marketing, email@example.com
I eagerly await Monday and the start of the week in which three very important recognitions for the development of advertising in the region will be presented. Belgrade-based SuperStar Culture, which for twenty years now organizes the Belgrade Night of the Ad Eaters, Institute of History of Advertising, which was founded by Vladimir Čeh, and Media Marketing, each in a different category, will award on Wednesday evening at the Belgrade Cinematheque a recognition for contribution to the development of the advertising industry.
Grand Slam for the development of advertising in Serbia will go to Miša Lukić, CEO at Publicis One in charge of 30 markets in Central, Eastern and Southeastern Europe, and some other countries as well. Ranking among the five executive directors of Publicis One, among whom the entire world is divided, Miša has done a tremendous lot for the promotion of advertising from this area. A region that can launch a leader like him commands respect. This recognition is awarded by the SuperStar Culture.
The Institute for the History of Advertising will award the recognition Legendarium which represents the arch through whose gate one goes down in history, into the timeless space of virtual reality, to the rendezvous of legends whose creativity left an indelible mark in the profession and achieved a historic impact on advertising standards.
About the new inhabitant of Legendarium, Dragan Sakan, will speak the founder of the Institute, Vladimir Čeh, and the recognition will be received by Sakan’s sons Žarko and Lazar.
The exhibition in the lobby of the Cinematheque auditorium will recall Saki’s creative legacy.
Another Grand Slam, the one for the contribution to the development of advertising in the region, will be awarded by Media Marketing. In deciding between several prominent figures of regional advertising industry, the jury of Media Marketing has unanimously decided to award the Grand Slam to Iva Balent, executive director of marketing at Agrokor. Of course that Agrokor, as the largest advertiser, also has the greatest influence on the development of the advertising industry, but this fact was not decisive in jury’s decision. What was decisive were the extraordinary professional and human qualities of Iva Balent – the energy she brings to the industry, the message of love and friendship that are found on bottles of Jana, which Iva promotes and shares almost every day. The campaign of Malena and Klepetan (The Wing of Love), for which Jana this year won the first Cannes Lion in Croatian history of advertising, was only a logical result of the communication strategy implemented by Iva Balent. If not for this strategy and energy, who would have embarked on an adventure that comes with work on a Lion-winning campaign at Cannes.
It will be my great honor and pleasure to present this recognition to Iva Balent.
For this year’s, and previous winners of the Grand Slam, after the awards ceremony there will be a gala dinner, which will be hosted by Srđan Šaper, president of I&F McCann Grupa, and one of the first winners of the Grand Slam.
I had a lot more to write in this diary entry, but I did not want to tarnish the exclusivity of information that I have shared with you today. I will write about those other things tomorrow, immediately before my departure to Belgrade.
Sunday, 6 November, 2016.