PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

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    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

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  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

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    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Diary of a Freelance Creative #2: Act Quickly, Think Slowly (Or Don’t Think At All)

Let's just hope the luxury of saying no to a project never leaves my side (for now, I consider myself very lucky in this regard)

31/10/2017
in Opinion
3 min read
Dnevnik jednog Freelancera #2: Djeluj brzo, razmišljaj polako (ili uopće ne razmišljaj)

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Bor Klemenc Mencin, freelencer, bor.klemencin@gmail.com

I don’t know whether I got the timing right, whether it was luck, whether word got around quickly or whether it was a combination of all these, but over the course of my first month as a freelancer I somehow managed to have my hands full. Sure enough, it started off slowly. Almost painstakingly slowly. Admittedly, for somebody that’s used to working in an agency setting having to go home after lunch and not do work is like waking up in an episode of The Twilight Zone.

So as you might have figured out, it wasn’t like I didn’t have anything to fall back onto after I left my job. Even though I tried to keep my decision under wraps beforehand – I told only my closest friends and family and maybe casually mentioned it to a few acquaintances if we happened on the subject – I had some work thrown my way which I was able to start on first thing after I quit. Still, the absence of immediate deadlines, quick-fire brainstorming sessions, accounts running around my desk (miss you guys) and piling up to-dos felt more like a weird workation (god I hate that word, but that’s really how it felt) than regular work. That lasted for about a week or so. Then… Let’s just say things escalated quickly. I don’t want to bore you with all the details so here’s just a quick recap of this past month:
– I sat down for drinks with a dozen potential clients/partners
– I did a presentation at a major international company
– worked on a pitch for a shady business
– had a client bail on me
– said no a couple of times
– said yes too many times
– started helping out at a small marketing agency
– managed to get myself involved in a friend’s art project
– got my foot in the door of a long-term campaign for a major regional brand (which you’ll all be able to see soon enough)
– worked on an event for a well-known alcoholic beverage

Not too bad, right? I’ve gone from working only a couple of hours a week to having only a couple of hours of sleep a week. So yeah, maybe I was acting a bit too quickly and not really thinking it over, but I’ve been able to manage it so far (knocking on wood) and I have said no when I knew I wouldn’t be able to see things through to the end. Let’s just hope the luxury of saying no to a project never leaves my side (for now, I consider myself very lucky in this regard). The plan right now is to take on as much work as I can to spread the word even further and take some time to think things through at the end of the year. Then I’ll take a look back to see which types of projects were worth my while and sketch out the best course for the future.

Before I say goodbye for now, let’s just take a quick look at the books. After paying all my taxes I am pleased to inform you I made just a tiny bit less than I did at the agency. Plus, I expect to rake in a few more payments over the course of the next week or two so things are looking up.* And even though I worked my ass off these past couple of weeks, all in all I put in less hours this month than I would have back at the agency. In order to make sure I’ll be getting the most out of my time in the months to come, I started tracking the hours for each project I’m currently working on. That way I’ll be able to see which projects are more profitable and what I can charge for my working hour without wrongfully feeling greedy.

That’s it for this month. Tune in next month to see if I’m still saying no to projects while having clients bail on me.
*Note that I’m saying all this as a self-employed individual paying minimum taxes/mandatory contributions. So yeah, don’t get your hopes up, we’re still a long way away from banking on an exuberant pension…

Tags: AdvertisingCopywritingFreelanceSamozaposlenje
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