Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
TONI TOMAŠEK TO LEAD THE OUTSTANDING 2017 JURY
Europlakat Slovenia has been organizing for the seventh year in a row the Outstanding Award competition, which are one of the most renowned awards in outdoor advertising in Slovenia. The seven-member jury this year will be led by Toni Tomašek, Chief Creative Officer and Director at Publicis One for the Adriatic Region.
Other members of the Outstanding 2017 Jury are: Matevž Šmalc, brand management and user experience manager in A1 Slovenia, Klavdija Vidic, Cockta brand marketing manager at Atlantic Grupa, Petr Podlipny, Director of Škoda brand in Slovenia, Katja Petrin Dornik, Creative Director at Grey Ljubljana, Tine Lugarič, Creative Director at Luna TBWA and Aleš Strajnar, Creative Director at Votan Communications Agency.
The jury will choose the best works in five categories: billboard / metrolight; 118.6 x 175 cm citylight; innovative posters (all formats in which the media was used in a different, innovative way) and awareness raising communication campaigns.
4TH DIGITAL ADVERTISING & MARKETING TO BE HELD IN ZAGREB ON 16 NOVEMBER
The only comprehensive conference for Digital Advertising and Marketing in the Southeast European region, bringing together digital brands, enthusiasts and experts, will be held for the fourth consecutive year in Zagreb. This year the Conference will focus on technology innovations and advancements that shape the way we do digital marketing.
Speakers at the DAM Conference are:
Gordana Kovačević,CEO, Ericsson (Croatia), Jarismar Ferreira, Head of Digital Shopper Marketing and Channel development, The Coca-Cola Company (Spain), Pedro Sousa, Marketing Manager for Spain and Portugal, Easyjet (Spain), Oisin Lunny, Chief Evangelist, OpenMarket (UK), Helmut Prattes, Lead Media & Advertising Products, Telekom Austria Group (Austria), Richard Harless, Country Manager, Shazam (Germany), Zarena Kancheva, Marketing and PR Manager CEE, Viber (Bulgaria), Scott Gould, Author, Speaker and Advisor (UK), Marin Ćurković, CEO, AdScanner (Germany), Boris Rogan, Managing Director, Luna\TBWA Zagreb (Croatia), Ivan Brezak Brkan, Founder, Netokracija (Croatia), Gorjan Agačević, Chief Product Officer, Amodo (Croatia), Ivan Nosić, Business Consultant, NTH (Croatia), Konstantin Kostadinov, Sales Manager, CEE, Viber Media (Bulgaria), Monika Mikac, Chief Operations Officer, Rimac Automobili (Croatia), Nikša Gopčević, COO, Styria Digital Services GmbH (Croatia), Gordan Kreković, Team Leader of Data Science Team, Bellabeat (Croatia).
Participation fee for the conference is €129 + VAT.
AS MUCH AS 74% OF PERSONS ABOVE THE AGE OF 55 IN SLOVENIA USE INTERNET ON A DAILY BASIS
The new Global Connected Consumer Study 2017, commissioned by Google from Kantar TNS, states that 78 percent of Slovenians regularly use the internet for personal use, most commonly using PCs and smartphones.
Among those who search the web for private purposes, the majority are aged between 35 and 44, ie. 23 percent. Next are those between the ages of 45 and 54, and then individuals of the age group between 25 and 34 years of age.
Slovenians mostly search the Internet when they are looking for information because surfing the net is a form of entertainment. They also choose internet when they can do some task digitally.
Among Internet users there is 89 percent of those who search the Internet every day. Surprisingly, there’s a high percentage of daily internet users in the 55+ age group – 74 percent of individuals in this age group use the Internet every day. (IAB Slovenia)
SOPHIA, FIRST ROBOT WITH A CITIZENSHIP
Saudi Arabia is the first state to have granted citizenship to a robot, actually a humanoid robot Sophia, made by the American company Hanson Robotics.
“I am very honored and proud of this unique opportunity,” Sophia told the public at the investment meeting The Future Investment Initiative, which was held in Riyadh on 24-26 October.
Sophia, among other things, said that by means of artificial intelligence she wants to help people to live better lives.
WARC PRIZE FOR ASIAN STRATEGY 2017 ANNOUNCES WINNERS
WARC, the global authority on advertising and media effectiveness, announced the winners of the WARC Prize for Asian Strategy 2017, a search for the best strategic ideas that have driven business results in Asia. The jury awarded one Grand Prix, five Golds, five Silvers and five Bronzes.
India leads the way with 10 awards, including a Gold, which also ran in Pakistan. China won three awards; and Hong Kong, Japan, and The Philippines each earnt one.
Forsman & Bodenfors Sweden took top honours by winning both The Grand Prix and The Research Special Award for their emotional multichannel campaign ‘The Marriage Market Takeover’ for Japanese prestige skincare brand SK-II which allied itself to unmarried women to raise awareness and boost sales in China.
Visit here to view all the winners and their case studies.
GLOBAL PR SUMMIT ISTANBUL 5 ADDS FAKE NEWS TO THE PROGRAM
It is becoming increasingly difficult to assess whether information is authentic. The ability to critically question everything we read has never been more important. ‘Fake news’ and ‘post-truth’ are a new threat to the reputation of organisations, genuine news media and the PR profession as a whole. Every PR practitioner now needs to be able to understand these issues and be able to deal with it on behalf of their clients and organisations.
With this thought in mind, the Global PR Summit Istanbul 5, Turkey’s leading global PR event, taking place on 23rd February in Istanbul, has added a session on Fake News and PR with Jon Meakin, Global Head of Strategic Services at Grayling in the UK.
