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    francis-ingram-naslovnica

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Toni Tomašek to lead the Outstanding 2017 Jury; 4th Digital Advertising & Marketing Conference in Zagreb; 74% of 55+ persons in Slovenia use internet daily…

Chief Creative Officer and Director at agency Publicis One for Atriatic Region, Toni Tomašek, will lead the seven-member jury at this year’s Outstanding awards

31/10/2017
in News
5 min read
24 Hours: Toni Tomašek to lead the Outstanding 2017 Jury; 4th Digital Advertising & Marketing Conference in Zagreb; 74% of 55+ persons in Slovenia use internet daily... 5

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

TONI TOMAŠEK TO LEAD THE OUTSTANDING 2017 JURY

Europlakat Slovenia has been organizing for the seventh year in a row the Outstanding Award competition, which are one of the most renowned awards in outdoor advertising in Slovenia. The seven-member jury this year will be led by Toni Tomašek, Chief Creative Officer and Director at Publicis One for the Adriatic Region.

Other members of the Outstanding 2017 Jury are: Matevž Šmalc, brand management and user experience manager in A1 Slovenia, Klavdija Vidic, Cockta brand marketing manager at Atlantic Grupa, Petr Podlipny, Director of Škoda brand in Slovenia, Katja Petrin Dornik, Creative Director at Grey Ljubljana, Tine Lugarič, Creative Director at Luna TBWA and Aleš Strajnar, Creative Director at Votan Communications Agency.

The jury will choose the best works in five categories: billboard / metrolight; 118.6 x 175 cm citylight; innovative posters (all formats in which the media was used in a different, innovative way) and awareness raising communication campaigns.

4TH DIGITAL ADVERTISING & MARKETING TO BE HELD IN ZAGREB ON 16 NOVEMBER

24 Sata: Toni Tomašek na čelu žirija za Outstanding 2017; 4. Digital Advertising & Marketing konferencija; 74% 55+ osoba u Sloveniji redovno na netu... 6

The only comprehensive conference for Digital Advertising and Marketing in the Southeast European region, bringing together digital brands, enthusiasts and experts, will be held for the fourth consecutive year in Zagreb. This year the Conference will focus on technology innovations and advancements that shape the way we do digital marketing.

Speakers at the DAM Conference are:

Gordana Kovačević,CEO, Ericsson (Croatia), Jarismar Ferreira, Head of Digital Shopper Marketing and Channel development, The Coca-Cola Company (Spain), Pedro Sousa, Marketing Manager for Spain and Portugal, Easyjet (Spain), Oisin Lunny, Chief Evangelist, OpenMarket (UK), Helmut Prattes, Lead Media & Advertising Products, Telekom Austria Group (Austria), Richard Harless, Country Manager, Shazam (Germany), Zarena Kancheva, Marketing and PR Manager CEE, Viber (Bulgaria), Scott Gould, Author, Speaker and Advisor (UK), Marin Ćurković, CEO, AdScanner (Germany), Boris Rogan, Managing Director, Luna\TBWA Zagreb (Croatia), Ivan Brezak Brkan, Founder, Netokracija (Croatia), Gorjan Agačević, Chief Product Officer, Amodo (Croatia), Ivan Nosić, Business Consultant, NTH (Croatia), Konstantin Kostadinov, Sales Manager, CEE, Viber Media (Bulgaria), Monika Mikac, Chief Operations Officer, Rimac Automobili (Croatia), Nikša Gopčević, COO, Styria Digital Services GmbH (Croatia), Gordan Kreković, Team Leader of Data Science Team, Bellabeat (Croatia).

Participation fee for the conference is €129 + VAT.

AS MUCH AS 74% OF PERSONS ABOVE THE AGE OF 55 IN SLOVENIA USE INTERNET ON A DAILY BASIS

24 Sata: Toni Tomašek na čelu žirija za Outstanding 2017; 4. Digital Advertising & Marketing konferencija; 74% 55+ osoba u Sloveniji redovno na netu... 3

The new Global Connected Consumer Study 2017, commissioned by Google from Kantar TNS, states that 78 percent of Slovenians regularly use the internet for personal use, most commonly using PCs and smartphones.

Among those who search the web for private purposes, the majority are aged between 35 and 44, ie. 23 percent. Next are those between the ages of 45 and 54, and then individuals of the age group between 25 and 34 years of age.

Slovenians mostly search the Internet when they are looking for information because surfing the net is a form of entertainment. They also choose internet when they can do some task digitally.

Among Internet users there is 89 percent of those who search the Internet every day. Surprisingly, there’s a high percentage of daily internet users in the 55+ age group – 74 percent of individuals in this age group use the Internet every day. (IAB Slovenia)

SOPHIA, FIRST ROBOT WITH A CITIZENSHIP

Saudi Arabia is the first state to have granted citizenship to a robot, actually a humanoid robot Sophia, made by the American company Hanson Robotics.

“I am very honored and proud of this unique opportunity,” Sophia told the public at the investment meeting The Future Investment Initiative, which was held in Riyadh on 24-26 October.

Sophia, among other things, said that by means of artificial intelligence she wants to help people to live better lives.

WARC PRIZE FOR ASIAN STRATEGY 2017 ANNOUNCES WINNERS

24 Sata: Toni Tomašek na čelu žirija za Outstanding 2017; 4. Digital Advertising & Marketing konferencija; 74% 55+ osoba u Sloveniji redovno na netu... 5

WARC, the global authority on advertising and media effectiveness, announced the winners of the WARC Prize for Asian Strategy 2017, a search for the best strategic ideas that have driven business results in Asia. The jury awarded one Grand Prix, five Golds, five Silvers and five Bronzes.

India leads the way with 10 awards, including a Gold, which also ran in Pakistan. China won three awards; and Hong Kong, Japan, and The Philippines each earnt one.

Forsman & Bodenfors Sweden took top honours by winning both The Grand Prix and The Research Special Award for their emotional multichannel campaign ‘The Marriage Market Takeover’ for Japanese prestige skincare brand SK-II which allied itself to unmarried women to raise awareness and boost sales in China.

Visit here to view all the winners and their case studies.

GLOBAL PR SUMMIT ISTANBUL 5 ADDS FAKE NEWS TO THE PROGRAM

It is becoming increasingly difficult to assess whether information is authentic. The ability to critically question everything we read has never been more important. ‘Fake news’ and ‘post-truth’ are a new threat to the reputation of organisations, genuine news media and the PR profession as a whole. Every PR practitioner now needs to be able to understand these issues and be able to deal with it on behalf of their clients and organisations.

With this thought in mind, the Global PR Summit Istanbul 5, Turkey’s leading global PR event, taking place on 23rd February in Istanbul, has added a session on Fake News and PR with Jon Meakin, Global Head of Strategic Services at Grayling in the UK.

24 Sata: Toni Tomašek na čelu žirija za Outstanding 2017; 4. Digital Advertising & Marketing konferencija; 74% 55+ osoba u Sloveniji redovno na netu... 2

Tags: DAMconfGlobal PR Summit IstanbulKantarOutstandingRobotsToni TomašekWarc
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