SOF: Awards for Slovenia’s greatest achievements in advertising in 2018 awarded in Portorož

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The curtain has dropped on the 28th edition of the Slovenian Advertising Festival. Award ceremony for the most creative achievements in Slovenian advertising last year was held late last week in the Kempinski hotel in Portorož.

The title of the Agency of the Year 2019 went to the Agency 101, the Brand of the Year 2019 went to A1 Slovenia.

The new, most prestigious award, the SOF of the SOF, went to the creators of the long-term campaign Bedtime Storytellers – A1 Slovenia and the agency Grey Ljubljana.

The Advertising Person of the Year is Mojca Randl, founder and director of the Formitas Group.

Advertiser of the Year 2018 is Droga Kolinska / Atlantic Grupa.

The best video production house is the Nora Production Group, the title of the best producer of radio and sound adverts was shared by Studio Ritam and Domen Hudrap.

The Young Lions who will represent Slovenia at the Cannes Lions festival are Andraž Čelik and Tit Lončar.

Grand Prix winners:

• Good Night Hatred!; Grey Ljubljana for A1 Slovenia
• Laško – long-term; Luna \TBWA for Pivovarna Laško Union
• Secret Escape Room; Agency 101 for UNICEF Slovenia
• JB restaurant book; Futura DDB for Restaurant JB

Gold awards per categories:

• In the Film group: Milk from the neighbourhood; advertiser Engrotuš, agency BPCS and Since life began, advertiser Pivovarna Laško Union, agency Pristop
• In the Print & publications: Firecrackers? No, thanks!; advertiser TAM-TAM, agency Luna \TBWA and JB restaurant book; advertiser Restaurant JB, agency Futura DDB
• In the OOH group: Firecrackers? No, thanks!; advertiser TAM-TAM, agency Luna\TBWA; and Crime Scene; advertiser UNICEF Slovenia, Agency 101
• In the Sound group: Good Night Hatred!; advertiser A1 Slovenia, agency Grey Ljubljana
• In the Internet & mobile communications group: Insta literary stories Between the Lines; advertiser A1 Slovenia, agency Grey Ljubljana; and Stolen Video; advertiser Društvo ONKOMAN, agency Pristop
• In the Integrated communications group: Secret Escape Room; advertiser UNICEF Slovenia, Agency 101, Laško Challenge; advertiser Pivovarna Laško Union, agency Luna\TBWA; All Good. Presents Good; advertiser Telekom Slovenije, agency Pristop
• In the Design group: JB Restaurant Book; advertiser Restaurant JB, agency Futura DDB; Union Red Ale Box; advertiser Pivovarna Laško Union, Agency 101
• In the Craft Excellence group: JB Restaurant Book; advertiser Restaurant JB, agency Futura DDB
• In the Activations group: Minus 33%; advertiser Eta, agency BPCS; Knock for Luck; advertiser Engrotuš, agency BPCS; and Secret Escape Room; advertiser UNICEF Slovenia, Agency 101
• In Brand Management group: Laško – Long-term; advertiser Pivovarna Laško Union, agency Luna\TBWA; Bedtime Storytellers; advertiser A1 Slovenia, agency Grey Ljubljana; and Good Night Hatred, advertiser A1 Slovenia, agency Grey Ljubljana
• In the Reach group: Minus 33%; advertiser Eta, agency BPCS and Secret Escape Room; advertiser UNICEF Slovenia, Agency 101
• In the Innovation group: Union Red Ale Box, advertiser Pivovarna Laško Union, Agency 101
• In the Branded Content group: Unforgettable Premiere, advertiser UNICEF Slovenia, Agency 101 and Crime Scene; advertiser UNICEF Slovenia, Agency 101
• In the Social Good group: Tajna Escape Room; Secret Escape Room; advertiser UNICEF Slovenia, Agency 101; and Good Night Hatred, advertiser A1 Slovenia, agency Grey Ljubljana

Silver awards per categories:

• In the Film category: Cut into the Routine, advertiser Mič Styling, agency Yin + Young and Bottoms Up – Office; advertiser Fructal, agency Pristop
• In the Print & Publications group: Carpet, advertiser Žensko savjetovalište, agency Pristop and Cut into the Routine – Andreja; advertiser Mič Styling, agency Yin + Young
• In the OOH group: Plaktivat – (LJ)UBIT ĆU TE; advertiser TAM-TAM/ Plaktivat, agency Formitas BBDO, Blow the wind of improvisation, advertiser Gramus, agency Publicis Slovenia, series Violence against women, Steps and Door, advertiser Žensko savjetovalište, agency Pristop and The Unforgettable Premiere; advertiser UNICEF Slovenia, Agency 101
• In the Sound group: Naturally Different, advertiser Engrotuš, agency BPCS, 37^th Steel Mastery, advertiser Municipality Ravne na Koroškem, agency Yootree
• In the group Internet & mobile communication: Re:Union app, advertiser Pivovarna Laško Union, agency Pristop, Welcome to Adulthood; advertiser Uzajamna d.v.z., agency Futura DDB and From a User into an Energy Source, advertiser Porsche Slovenia, Agency 101
• In the Integrated Communications group: Knock for Luck, advertiser Engrotuš, agency BPCS and For the Last Time, Let’s Clean Up Slovenia; advertiser Ekologi bez granica, agency Futura DDB
• In the Design group: MARKA MUL’C, advertiser Slast, agency Formitas BBDO, Between the Lines Notebook, advertiser A1 Slovenia, agency Grey Ljubljana, G136; advertiser Peter Gönc, agency Aritmija, Della Spina Packaging, advertiser Della Spina, agency Gigodesign and Fedora, advertiser Fedora, kuća autohtonih vina, agency Pristop
• In the Craft Excellence: Amadea’s Speech, advertiser UNICEF Slovenia, Agency 101, Good Night Hatred!, advertiser A1 Slovenia, agency Grey Ljubljana; Birthday Gift Coloring Book, advertiser A1 Slovenia, agencies Studio Multipraktik and Grey Ljubljana, Firecrackers? No, Thanks!, advertiser TAM-TAM, agency Luna\TBWA, Fedora, for illustration and art direction, advertiser Fedora, kuća autohtonih vina, agency Pristop and Good Night Worries, advertiser Triglav osiguranje, agency Futura DDB
• In the Activation group: Dot Toy, advertiser Zavetišče Horjul, agency Pristop
• In the Brand Management group: I Run for Electricity, advertiser Porsche Slovenia, Agency 101, NEO Platform for Smart Life, advertiser Telekom Slovenije, agency Pristop
• In the Reach group: Union Red Ale Delivery, advertiser Pivovarna Laško Union, Agency 101, Good Night Hatred!, advertiser A1 Slovenia, agency Grey Ljubljana, Dot Toy, advertiser Zavetišče Horjul, agency Pristop, Brave Film, advertiser Društvo ONKOMAN, agency Pristop and All Good. Greeting Card Good, advertiser Telekom Slovenije, agency Pristop,
• In the Innovation group: 42 km Race is 110 Hours of Music, advertiser Porsche Slovenia, Agency 101
• In the Branded Content group: Birthday Gift Colouring Book, advertiser A1 Slovenia, agencies Studio Multipraktik and Grey Ljubljana and Good Night Hatred!, advertiser A1 Slovenia, agency Grey Ljubljana
• In the Social Good group: Firecrackers? No, Thank You!, advertiser TAM-TAM, agency Luna\TBWA

The best three teams in the Young Creatives Competition:

1. Place: Andraž Čelik and Tit Lončar for NLB Hard Times
2. Place: Kaja Elsner and Andraž Grulja for #ZačniVlagat
3. Place: Lucija Lepšina and Klemen Vodopivec for the Invasion of Old People

Check out the catalogue of works here.