Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The Ramadan period before Eid sees a spike in interest in the travel, food, charity and retail categories, according to Exponential Interactive.
This reflects another study released by Criteo about what online shoppers were looking for during Ramadan.
Exponential Interactive looked into the online behaviour of people across the world, including Malaysia and Indonesia to identify trend and insights during the period.
The travel category sees a spike in interest due to many planning to head home to be with family or loved ones at the end of Eid. This reflects the high demand for travel in locations where Ramadan is widely observed.
Food saw a spike in interest as well, in particular breakfast, desserts and recipes. As Eid is centred on helping the poor or elderly, there is also a spike in interest in charity.
Retail also experiences a spike, as it is custom to wear new clothes and exchange gifts on Eid.
Understanding consumer habits, customs and preferences is essential for streamlining the segments to target, and adjust messages across devices and channels, says Exponential Interactive.