By: Alexander Slichnyi
300 million people view or post to Instagram Stories every day. On average, they spend 28 minutes there. As a result, 20% of all Instagram Stories posted by brands end up with users interacting directly with businesses. Clever marketing? It sure is, and here’s why.
Instagram Stories take users directly to your brand. Here’s how that exactly happens.
The 59% of Instagram Stories forward users to a shoppable page. Businesses create a Story with a direct link to its page where users can purchase items they are interested in.
Additionally, 23% of Stories direct users to other social media platforms where they can find more information on the product, and 10% direct users to a blog post, which can easily turn interested users into buyers. Furthermore, 5% of Stories direct users to a campaign page and 3% to apps.
The numbers we just mentioned speak for themselves. Businesses are eager to use Instagram Stories for marketing activities, such as product promotion, an inside look into either a product or the business itself, live events, how-to instructions, fan content, contests, and many other things.
One thing is for sure, variety is desirable to keep users engaged and to make them return for fresh news and information about business, products, or services.
Let us look at some of the businesses you are probably familiar with that use Instagram Stories and see how they succeeded with this method of advertising.
Mercedes-Benz Cars UK collaborated with Facebook Creative Shop. A campaign was created for Instagram Stories and resulted in 2.6 million views.
Another business, from Indonesia, Tiket.com created Instagram Stories with the purpose of reaching a younger audience and make them install its app. The result? 239,000 users downloaded the app.
These are just two examples of success in using Instagram Stories for business purposes and there are many more. In fact, 88% of businesses state they want to increase posting to Instagram Stories in 2018. Surely, this is enough incentive to create your own Instagram Story today.
To find out more about using Instagram Stories for your business and see some more success stories of using this marketing tool by big brands, check out the infographic below.
