Source: Hostingtribunal
In the fast paced world of today, there are few things as important as speed. And one place where this is painfully obvious is websites, where a quick, nimble page trumps a slow site, and this is not something that only users know, but search engines as well.
Statistically, pages that take longer than 3 seconds to load see great abandonment rates. High bounce rate telegraphs to search engines that visitors don’t find the website useful and has a direct negative impact on ranking.
And if that wasn’t enough, the numbers clearly show that shoppers avoid returning to ecommerce sites that have any performance issues.
Additional aggravating factor is that users today don’t shy from sharing their bad experiences with their peers, and the seconds they lose opening your site might mean much greater losses in visits for you when they start sharing that experience with others.
Find out just how precious a single second online is in the infographic below from the hostingtribunal:
