By: Alexander Slichnyi, Community Manager, 99Firms
Companies have been using email marketing for four decades. This way of advertising has brought great results to thousands of them since it is the best way to reach out to a huge number of potential customers. Hard-cold data presented by 99Firms shows its considerable potential, when used the right way.
However, there are many hacks that need to be used in order to get the best results out of an email marketing campaign, and one of them is the so called “fear of missing out (FOMO)”.
Per Wikipedia, it is defined as a pervasive apprehension that others might be having rewarding experiences from which one is absent. It is not hard to see in which way this can be used as a hack.
It works best by creating scarcity and urgency by using words such as “Breaking” and “Order today” in the email campaign. Bear in mind that using caps lock should be avoided since it makes customers think that you are yelling at them.
For example, on average, open rates are increased by 22% when subject lines contain a text which causes a sense of urgency, with 39% of Brits more likely to open an email if it helps to relieve the fear of missing out.
American ticket sales and distribution company Ticketmaster saw the potential that FOMO has, so it decided to make a FOMO campaign which resulted in 7.46% uplift in conversion rate.
This is just one example of an email marketing optimization hack that works. To see 14 others, scroll down and take a look at the infographic.
