The New Moment agency’s “One Book of Peace” project continues to win awards at international festivals, and this time the agency will add to their prize showcase the Golden Sabre PR Award in the category of “Multicultural Marketing”.
Sabre Awards represent the world’s largest award program in the field of PR. The competition is getting harder each year, and this year organizers can boast with over 2500 entries. The jury, made up of PR professionals from all over the world, rewarded those most extraordinary works, at the award ceremony in the Maritime Museum in Amsterdam.
The “One Book of Peace” project was created in cooperation between the New Moment and Y&R Dubai, and was designed for the Inter-Religious Council of Bosnia and Herzegovina, with the aim of dispelling religious prejudice and raising awareness of the importance of mutual understanding and inter-religious dialogue.
One Book for Peace brings together the teachings from the holy books of the Bible and the Qur’an, showing a comparative presentation of the verses which demonstrate how religious doctrines of these books are actually similar. The purpose of this book is to show the similarities existing between two religions, to intensify dialogue between religions, to encourage discussion among people, and contribute to the establishment of peace.
So far, the One Book for Peace has won numerous awards in the most prestigious awards for creativity and marketing across the world, including Cannes Lions, ICCO, Eurobest, Epica Awards, Sempl, BalCannes, Golden Drum, UEPS and DSOJ.
