Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The ceremony on the occasion of the 57th birthday of the oldest national professional association in Serbia gathered a large number of distinguished guests and awarded recognitions to the best marketers in 2017.
With this celebration of best works in 2017, the Association of Market Communications of Serbia – UEPS concluded the year in which it continued the process of innovation in order to strengthen and raise the reputation of professionals through active two-way communication with everyone in this business.
This year, 15 gold, 20 silver and 28 bronze awards were awarded in 17 categories and 21 subcategories, including awards for best copy, art director, music and directing.
Veljko Golubović, president of the jury this year who was absent due to business obligations, commented in a written statement on this year’s entries:
“The jury had the opportunity to look at a really impressive number of works, which speaks in favor of the stability of the Serbian advertising scene, which, in spite of many adverse factors, still has the power to create quality communications.
Like every year, a lot of new, fresh and original things were found in the large number of works. I’m sure this year’s Jury recognized it and valued it properly. Was there enough of such works? I think there were more than we could expect.
In a way, the entries reflected the situation in the Serbian economy, so some categories, such as TV spots or OOH, have had a lot of reported works, and again in the categories related to the creation of a new brand or design there was a negligible number of entries.
The aim of the jury was to evaluate objectively and professionally ideas according to clear criteria and to focus our assessment on the work itself, which is supported by the UEPS administration.
What I want to point out is a noticeable shift in the preparation of the submitted works, the way of presenting ideas in relation to previous years. Such an approach is useful for both agencies and jury. Of course, everything will be better year after year. This is just the beginning.”
Among the presented awards was the one established last year, the “Discovery” award, which went to the portal and Facebook page “Kultiviši se”, as part of the support to those who do not deal with professional communication per se, but in a certain way address the public with their original initiatives.
At the beginning of the ceremony, the president of the Board of UEPS, Viktor Nikolić, CEO of Beoexpo System, summed up the association’s activities during the year. He pointed out that the results were achieved through a positive synergy of all members in the Board and the Association.
Jana Savić Rastovac, creative director at McCann Belgrade and vice president of the jury, briefly reflected on the works, welcoming the initiative of the Association to have creators assess the quality of entries.
The awards were presented by the President of the Board of UEPS and the members of the jury. Aleksandar Gajović, State Secretary at the Ministry of Culture and Information of Serbia, director Stanko Crnobrnja, celebrity host Tamara Grujić, editor-in-chief of Radio Belgrade Radoman Kanjevac, and Ekrem Dupanović, editor-in-chief of Media Marketing. The Grand Prix was presented by last year’s winner of the award – Dejan Nedić.
In addition, Lzar and Žarko Sakan, who continue their father’s legacy of ideas, have traditionally awarded the “Dragan Sakan” prize, and this year, with a performance of sorts, they gave recognition to all the previous marketing creators.
Information on all the winners of this year’s awards can be found on this link, and below you can check out the full list of winners by category.
Promotion of Serbian creativity aboard
- Bronze: Idea Plus Communications: D.O.T. – NEW Dimension of Taste, client Droga kolinska, Atlantic grupa
- Silver: N/A
- GOLD: New Moment New Ideas Company, One Book for Peace, client Inter-Religious Council in Bosnia and Herzegovina
Integrated Campaigns: Food
- Bronze: McCann Beograd, Plazma slana, client Bambi.
- Silver: Imlek, Moja Kravica Trougao
- GOLD: Ovation BBDO, Gde su otišle sve maline, client Frikom
Integrated Campaigns: non-alcoholic beverages
- Bronze: Idea Plus Communications, Grand Black’n’Easy Office, client Grand prom, Atlantic Grupa
- Silver: Publicis one – Leo Burnett, Moj grad se budi, client Strauss Adriatic, Doncafe
- GOLD: N/A
Integrated Campaigns: alcoholic beverages
- Bronze: Ovation BBDO, Crno je Zaječarsko, client Heineken Srbija
- Silver: Ovation BBDO, Amstel – New Age Old School, client Heineken Srbija
- GOLD: N/A
Integrated Campaigns: Services
- Bronze: N/A
- Silver: N/A
- GOLD: McCann Beograd, Nađi novi posao, client Infostud
Integrated Campaigns: retail
- Bronze: FCB Afirma, IKEA opening Campaign, IKEA
- Silver: N/A
GOLD: N/A
Integrated Campaigns: health, beauty, fashion, sport
In this subcategory no awards were awarded
Integrated Campaigns: culture and education
- Bronze: New Moment New Ideas Company, Boogie – New Moment Gallery
- Silver: New Moment New Ideas Company, Epic Trip, client Bitef
- GOLD: New Moment New Ideas Company, One Book For Peace, client Inter-Religious Council in Bosnia and Herzegovina
Integrated Campaigns: telecommunication products, services and media
- Bronze: New Moment New Ideas Company, Telenor Srbija 4G , client Telenor Srbija
- Silver: Publicis one – Leo Burnet, Vip NEO, client Vip Mobile.
- GOLD: Publicis one – Leo Burnet, Vip brzalice, client Vip Mobile
Integrated Campaigns: finance sector
- Bronze: Fullhouse Ogilvy, Piraeus banka – sponzor Košarkaškog saveza Srbije, client Piraeus banka
- Silver: Ovation BBDO, Predodobrenje stambenog kredita, client UniCredit Bank Srbija
- GOLD: N/A
Creative Efficiency
- Bronze: Ovation BBDO, Gde su otišle sve maline, client Frikom
- Silver: Publicis one – Leo Burnett, Vip NEO, client VIP mobile
- GOLD: Publicis one – Leo Burnett, VIP brzalice, client VIP mobile
Direct Marketing
- Bronze: FCB Afirma, IKEA Opening Campaign, IKEA Srbija
- Silver: Ovation BBDO, UniCredit Bank VR čestitka, client UniCredit Bank Srbija
- GOLD: New Moment New Ideas Company, One book for Peace, client Inter-Religious Council in Bosnia and Herzegovina
TV Ad
- Bronze: McCann Beograd, MTS, svet koji još niste upoznali, client MTS
- Silver: Publicis one – Leo Burnett, Vip brzalice, client Vip Mobile
- GOLD: Publicis one – Leo Burnet, Vip NEO, client Vip Mobile
Radio
- Bronze: Publicis one – Leo Burnet, Vip brzalice, client Vip Mobile
- Silver: Imlek , Moja Kravica Trougao
- GOLD: N/A
- Bronze: IMLEK, Moja kravica Trougao
- Silver: New Moment New Ideas Company, One Book For Peace,
- GOLD: N/A
OOH
- Bronze: Orange, 100% Life Occasions, client Nectar
- Silver: Publicis one – Leo Burnett, Tragovi, client Ženski autonomni centar
- GOLD: McCann Beograd, Nezaboravni ukusi Srbije, Ručno rađeni bilbordi, client Coca Cola
Corporate and Internal PR
- Bronze: N/A
- Silver: N/A
- GOLD: New Moment New Ideas Company, One book for peace, client Inter-Religious Council in Bosnia and Herzegovina
Brand PR
- Bronze: McCann Beograd, McCann talks
- Bronze: Right, Moja Kravica jogurt Trougao, client Imlek
- Silver: RED Communications za rad Noć muzike 2017, client Noć muzike
- GOLD: N/A
Online Marketing Campaign
- Bronze: McCann Beograd, Pirulolci, client Froneri Adriatic
- Silver: Publicis one – Leo Burnett, Moj grad se budi, client Strauss Adriatic, Doncafe
- GOLD: New Moment New Ideas Company za One book for Peace
Social Media Presence
- Bronze: McCann Beograd, Nezaboravni ukusi Srbije, Youtube serijal, client Coca Cola
- Silver: Publicis one – Leo Burnett, Imlek Moja Kravica Trougao FB live video, client Imlek
- GOLD: N/A
Website, Internet Element and App
- Bronze: New Moment New Ideas Company,Da li je vaš web site spreman – Test-Responsive.com
- Silver: Direct Media, Moja kravica AR bojanka, client Imlek
- GOLD: N/A
Event
- Bronze: Homepage: Trag u boci – prodaja u koci, client Coca Cola
- Silver: McCann Beograd, MTS EXIT, Fight for love, client MTS
- GOLD: Nova ideja, Noć muzike, client Noć muzike
POS Promotion
- Bronze: New Moment New Ideas Company, Under Armour, client Kvantum Sport.
- Silver N/A
- GOLD N/A.
Fair Appearance
- Bronze: New Moment New Ideas Company, New Moment Gallery in Thessaloniki
- Silver N/A
- GOLD N/A.
Activities in non-standard places
- Bronze: Homepage, za rad Trag u boci – prodaja u koci, client Coca Cola
- Silver N/A
- GOLD N/A
Creative Use of Media
- Bronze: McCan Beograd, Nezaboravni ukusi Srbije, Ručno rađeni promo materijali, client Coca Cola
- Silver: New Moment New Ideas Company, One book for Peace, client Inter-Religious Council in Bosnia and Herzegovina
- GOLD: N/A
Creating Identity
- Bronze: DOMINO Communications, Skyline Belgrade, client Orchid Group
- Silver N/A
- GOLD N/A
In Packaging and Industrial Design no awards were presented
Customer Relations
- Bronze: McCann Beograd, Rosa, client Barlan S&M
- Silver: N/A
- GOLD: Publicis One – Leo Burnett, Vip Memorable Moments, client Vip Mobile
Socially Responsible Campaigns: For-Profit Sector
- Bronze: Mullenlove&Friends, Putovanje Srbijom kroz vekove, client Deloitte
- Silver: FCB Afirma i Pristop, Gospodin mangup, client Grand Prom, Atlantic Grupa
- GOLD: SVA i Propulsion fond, Šampioni svaki dan, client Apatinska pivara
Socially Responsible Campaigns: Non-Profit Sector
- Bronze: McCann Beograd, Pravo na dostojanstvo,client BELhospice
- Silver: Direct Media, Čuvaj se, SPIKS
- Silver: Publicis One – Leo Burnett, Tragovi, client Ženski autonomni centar.
- GOLD: New Moment New Ideas Company, One Book For Peace, client Inter-Religious Council in Bosnia and Herzegovina
Best Art Direction: Ivan Nikolić for the work of FCB Afirma, Stella Artois Valentines Day, client Molson Coors.
Best Directing: Marko Đilas for the work of New Moment New Ideas Company, Telenor Srbija 4G, client Telenor Srbija.
Best Use of Sound: Nemanja Mosurović and the team of FCB Afirma for Jelen Equity – Zov prijatelja, client Molson Coors, Apatinska pivara
Best Copy: Božidar Cvetković, for the work of FCB Afirma, IKEA opening Campaign, client IKEA Srbija.
Dragan Sakan New Idea 2017: campaign One Book for Peace, agency New Moment New Ideas Company, for Inter-Religious Council in Bosnia and Herzegovina
Advertiser of the Year: VIP Mobile
Agency of the Year: New Moment New Ideas Company
UEPS Grand Prix 2017: One Book for Peace, agency New Moment New Ideas Company, client Inter-Religious Council in Bosnia and Herzegovina
