New Moment agency has entered yet another finale with their project “The One Book for Peace”. This time it is the shortlist for the Gold IPRA award for PR in the category “Agencies – Non-governmental Campaign”.
The annual IPRA Golden World Awards (GWA) initiative was established in 1990, with the aim of recognizing excellence in public relations practice around the world in a range of categories. Award winners can be particularly proud of this award that is awarded for meeting international standards in public relations. Awards are given to campaigns and agencies that have shown excellence and have been doing business at the highest global standards in the past year.
IPRA winners will be known in mid-July, and the award ceremony will be held on October 19th in Barcelona.
The One Book of Peace project was created in cooperation with the New Moment and Y&R Dubai, and was designed for the Inter-Religious Council in Bosnia and Herzegovina, with the aim of toppling religious prejudice and raising awareness of the importance of mutual understanding and inter-religious dialogue.
Until now, The One Book for Peace has won numerous awards in the most prestigious festivals om the world of creativity and marketing, including Cannes Lions, SABRE, ICCO, Eurobest, Epica Awards, Sempl, BalCannes, Golden Drum, UEPS and DSOJ.
