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In an interesting and unexpected move, digital giant and world’s largest social network Facebook has launched a quarterly print magazine called ‘Grow’.
Considering the social platform’s digital roots and massive online advertising operation it is an interesting step, but things become clearer when you learn that the magazine is geared towards business leaders and execs, and is part of a “multi-platform content” strategy that includes invite-only events spanning the UK, France, Italy, Germany and Sweden this year.
All of Grow’s content will be available online via its Facebook page and blog. The social giant says a “new digital home” for Grow is in the pipeline as well. Additionally, Facebook says it will use digital platforms like Instagram and LinkedIn to distribute content.
According to Facebook, the magazine version of Grow will be available in “selected airport and train business lounges” for readers in transit.
“We know that business leaders have limited time for long reads at work, so we’ve also created a physical version with journeys in mind,” it said in a post about Grow.