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Source: Adweek
Brands advertising on Facebook will soon have more control over where their ads appear.
The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions will provide advertisers with a list of publishers up front to show where ads might appear via Instant Articles, in-stream ads within Facebook and across the Facebook Audience Network. While the tools are now in beta they’ll be rolled out over the course of this year.
This marks the first time marketers will be able to see where their campaigns might appear ahead of time. Along with pre-campaign previews, the company will now also let advertisers prevent ads from appearing in undesirable places by blocking them at the account level. However, advertisers won’t get a list afterward showing where all the ads went. While the block list isn’t anything new, the previous way of doing it required a bit of guesswork on the part of media buyers.
Previously, advertisers had to list every possible publication they might not want their ads running with and every app they didn’t want it to appear in. However, they still had no way of knowing if certain websites were even within Facebook’s network or using Instant Articles. The new list will be much more comprehensive, according to the company.