Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Facebook has moved against housing, employment and credit advertising which have been tailored to discriminate against certain demographics on the social network.
The belated action comes after reports first emerged in autumn last year, showing that it was possible for housing advertisers to specifically exclude particular racial minorities in direct contravention of the law.
It is unclear how many advertisers actually broke the rules in this regard but Facebook insists such racism will not be possible in future, including ads which explicitly bar specific demographics from applying in their terms and conditions.
What’s more, advertisers will no longer be able to avail themselves of Facebook’s multicultural affinity targeting system to exclude or focus their reach to chosen groups. Anyone attempting to do so will be presented with a red flag warning that such advertising is no longer permissible.
If any advertiser still manages to slip through the cracks despite these precautions Facebook has one last trick up its sleeve, a machine learning algorithm which it says can automatically detect adverts which violate the protocol and remove them.
Advertisers who think they have been targeted unfairly will have the opportunity to request a manual review.
Users and advertisers will begin to notice the changes from today with the rest of the world following suit shortly thereafter.