Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
As internet advertising revenues increase in US, Amazon is reportedly all set to introduce new advertising products in its portfolio in 2018 as it grows as a force to take on Facebook and Google.
CNBC reported that Amazon is planning to sell advertising beyond Amazon sites and products. Amazon is also working with third-party mobile advertising companies such as Kargo to pair advertising on television and on mobile screens.
Other platform experiments have included a focus on e-commerce searches and video products, it is understood.
While Amazon has remained quiet about its long discussed plans, it’s also believed to have bolstered staffing numbers within its advertising team.
Amazon is already on its way to becoming the third force in advertising, making the duopoly an oligopoly.