Drugi jezik na kojem je dostupan ovaj članak: Bosnian
TIME INC. EYES YAHOO
The media giant with a New York address, Time Inc., is interested in expanding in the digital world and is considering buying Yahoo’s search, news and email business. Time is reportedly the most likely buyer, after Yahoo’s CEO Marissa Meyer last week announced the sale of the core businesses of the company. Among those interested in buying Yahoo’s assets is also Verizon, owned by AOL. Time Inc. publishes more than 90 magazines, but lately they have experienced a drop in sales of printed editions, propelling the company to opt for expansion in the digital world.
GOOGLE REDUCES AD INVENTORY IN SEARCH
Google’s new layout of search results will no longer display ads in the right sidebar, which could mean higher prices for available inventory in the search results. This new design is probably part of the efforts of the company to sync its desktop version of the search engine with the mobile appearance where ads are only shown in the search results. The company said it will limit the number of ads to 3 on top of the search results, and 3 at the end of results. They also announced that there will be another spot just before the search results for high transactional value ads. Earlier, Google would display up to 8 ads in the right sidebar alone. Global roll out of these changes is expected to be completed by the end of this week. (Exchange4Media)
FACEBOOK’S NEW REACTIONS NOW AVAILABLE IN THE BALKANS
Facebook’s new system of reactions has become available in our region, so now, in addition to the “traditional” like, users can also use other reactions, Love, Haha, Wow, Sad and Angry. New options are a kind of response to incessant demands that Facebook introduces the dislike option, which the company has long resisted believing that such an option would be inappropriate and harmful to Facebook. What is important for advertisers, and what still remains to be seen is how the new reactions will add up, and how will they affect Facebook’s algorithm for displaying content.
MCLAREN AND RICHARD MILLE SIGN 10-YEAR PARTNERSHIP
Swiss watchmaker Richard Mille and the British car manufacturer McLaren have signed a ten-year partnership, emphasizing that way mutual exclusivity. The exclusivity and scarcity of both brands makes them a natural match for a partnership, and commitments to long lasting partnerships such as this one give a sense of authenticity and remind us that it’s the common interests and views that binds them, and that it’s not only a temporary or financially motivated deal. This partnership means that McClaren’s drivers Fernando Alonso and Jenson Button in the future will wear Richard Mille handpieces while driving, while the branding and logo of the manufacturer will be found on McClaren’s new MP4-31 racing car.