Drugi jezik na kojem je dostupan ovaj članak: Bosnian
THE GUNN REPORT 2015 REVEALED
The Gunn Report has published its report for 2015, which summarizes the overall performance of the advertising industry in 2015.
According to the report, most awards last year went to the USA, while the second and third place went to the United Kingdom and Australia, respectively. As for the agency network, the most successful at festivals was BBDO, followed by Leo Burnett and DDB.
The agency with the most awards in 2015 was BBDO New York, followed by adam&eveDDB London and AlmapBBDO Sao Paolo. Always #LikeAGirl campaign was the most successful at awards, followed by John Lewis “Monty’s Christmas” and “Nazis Against Nazis – Germany’s Most Involuntary Charity Walk”, while among companies the first three places went to Volkswagen, Nokia and Nike.
More details of the report are available here.
LEO BURNETT WORLDWIDE NAMES RICH STODDART NETWORK’S NEW GLOBAL CEO
After 11 years at the helm of the Leo Burnett Worldwide network, Tom Bernardin will get a replacement, Rich Stoddart. Stoddart will also retain his title of North American CEO, while Bernardin will remain Leo Burnett’s global chairman through June 2017. The changes follow a major reorganization in December at Leo Burnett parent Publicis Groupe.
OPRAH’S SINGLE TWEET BOOSTS WEIGHT WATCHERS’ STOCK PRICE BY 23%
Oprah Winfrey tweeted she lost 13 kilos while participating in the Weight Watchers program (which she partially owns) and with that single tweet she gave a 23% boost to the stock price of Weight Watchers in a single day. Winfrey inked a partnership with Weight Watchers in October, becoming a board member, 10 percent owner, pitchwoman and, of course, member. It seems the collaboration is working for the brand, and for Winfrey.
She shared a video on Twitter exclaiming in typical Oprah fashion, “I. Love. Bread,” then noted that she eats carbs every day on the Weight Watchers program and still loses weight. Oprah has also shot a couple of TV spots for the brand.
FACEBOOK’S EARNINGS SURGE 52% IN LAST QUARTER OF 2015
Facebook’s total revenues surged 52 per cent year-on-year in the last three months of 2015 to hit $5.8bn. The world’s largest social network boosted earnings based on the back of its increased focus on mobile and video advertising opportunities. Mobile advertising revenue represented approximately 80 per cent of advertising revenue for the fourth quarter of 2015, up from 69 per cent of advertising revenue in the fourth quarter of 2014, and 76 per cent in the previous quarter, according to Facebook.