PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Archive

Upoznajte Schweppes Pink Grapefruit: osvježenje se sa stilom!

21/09/2021
in Archive
2 min read

Kad je prije 235 godina švicarski urar i znanstvenik Johann Schweppe implementirao mjehuriće u bocu, nije niti sanjao da ćemo i danas zahvaljujući njemu uživati u bezbroj vrsta osvježavajućih pića. Jedan od najpoznatijih svjetskih brendova bezalkoholnog pića Schweppes, bosanskohercegovačkom je tržištu ponudio zanimljiv okus – Schweppes Pink Grapefruit.

 

Schweppes Pink Grapefruit je suptilnog profinjenog okusa ružičastog grejpa i mente, i predstavlja idealno osvježenje za ljetne vrućine. Ružičasti grejp poznat je kao prirodni antioksidans, a potječe s Barbadosa gdje su ga nazivali „zabranjenim voćem“. Izuzetno je bogat hranjivim tvarima i niskokaloričan, a osim na američkom kontinentu, uzgaja se još u Kini, Južnoafričkoj Republici i Brazilu. Srećom, ne mora se putovati tako daleko da bi se uživalo u njegovom okusu, već se samo treba prepustiti novom Schweppes osvježenju.

Kao prvi tonik na svijetu, Schweppes je oduvijek bio poznat po svojem stilu, profinjenom, reskom okusu i jedinstvenom karakteru a Schweppes Pink Grapefruit profinjenog je okusa ružičastog grejpa i arome mente koji mu daju prepoznatljiv i originalan okus.

Osim u 500 ml, 1 L i 1,5 L plastičnoj ambalaži, ovaj uzbudljiv okusa odnedavno je dostupan i u 250 ml povratnoj, staklenoj boci koja se može pronaći u kafićima.

Brojna istraživanja nastoje uočiti ključne trendove u ponašanju potrošača, a velike kompanije njima nadograđuju svoje tržišne uvide i prilagođavaju svoju ponudu novim okolnostima. Kako je pokazalo istraživanje Globalni trendovi u sektoru hrane i pića 2021. kompanije specijalizirane za analize tržišta Mintel, čak 62% odraslih potrošača reklo je kako novac najradije izdvajaju upravo na užitke koji im pomažu u ovim izazovnim vremenima.

Pandemija i s njom povezane ekonomske posljedice pozicionirali su vrijednost kao najvažniju motivaciju potrošača. Do vrijednosti potrošači u 2021. godini dolaze kupujući cjenovno konkurentne proizvode koji udovoljavaju ključnim potrebama: okusu, kvaliteti, zdravlju, povjerenju i sigurnosti.

Drugo istraživanje provedeno na uzorku od 58 tisuća osoba starijih od 40 godina, pokazuje kako se tijekom našeg radnog vijeka potreba za dodatnim izvorom energije pokazala najvažnijom zajedno sa sve većom potrebom provođenja vremena s bliskim nam osobama.

Na pitanje gdje i kada najviše uživamo u pićima čak 77% posto ispitanika kaže da u piću uživa kod kuće, više od polovine ispitanika piće najčešće konzumira kroz dan, dok 22% ispitanika u piću najviše uživa u večernjim satima. Zanimljivo je istaknuti da je prema rezultatima istraživanja redovit unos tekućine u organizam naveden kao najbitniji element svakodnevice, dok je druženje s obitelji i prijateljima potreba kojoj se pridaje najviše važnosti.

Upravo je Schweppes Pink Grapefruit idealan izbor za sve koji traže osvježenje tijekom dana i piće koje će se lako uklopiti u najdraža druženja, ali i u trenutke solo opuštanja. Zahvaljujući svom reskom, pjenušavom temperamentu, elegantnom, kristalno čistom izgledu i nježno-gorkom okusu, Schweppes svojim poznatim karakterom oduševljava od 1783. godine.

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