Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
19. SEMPL PRESENTS THE FULL PROGRAMME
At the 19th media trends conference SEMPL the participants will listen to more than twenty international speakers. They will focus on the most prominent trends that shape the future of the media and communications industry. SEMPL will focus on developing breakthrough ideas, the future of advertising and media agencies, the importance of language and creativity, the role of digital and influencer marketing and technological transformation.
And one more thing – in two weeks the call for entries for the Sempler Awards will be closed. November 10 is the last day for applying a project that will convince the jury and become one of the winners of 2017.
DIRECT MEDIA ZAGREB SUCCESSFULLY CERTIFIED FOR ISO AND DOP in 2017.
Direct Media Zagreb is one of the first communications agencies in Croatia that is certified according to international standards; ISO – for quality management system and IQNet SR 10 – for corporate social responsibility management.
In the long-term cooperation with the Cro Cert certification company, Direct Media Zagreb successfully renewed the ISO 9001 and IQNet SR 10 certificates in October, guaranteeing the application of systems for quality management and social responsibility. Transparent and ethical behavior is embedded in the business model of Direct Media, and the introduction of the CSR seemed like a logical sequence.
Direct Media Komunikacije applies an integrated system that combines both standards and represents the main business guidelines. DM Zagreb, as the backbone of its business model, emphasizes the Quality Policy and the Policy of Social Responsibility, by which they guarantee the provision of high quality services, as well as respecting the interests of all stakeholders, while following the ethical rules and rules of the profession.
Direct Media Zagreb during the year 2017 realized cooperation with OTP banka and Croatian Post. At the same time, the agency has expanded its team and formed a digital department, all in a socially responsible way.
INA AND ENERGOPETROL ARE THE NEW PARTNERS OF PIKA CARD LOYALTY PROGRAM
With the signing of the business co-operation agreement, a new partnership of Super Kartica company with HoldINA and Energopetrol Group was announced, which will bring even more benefits for members of the PikaKartica loyalty program and customers of HoldINA and Energopetrol gas stations. The contract was signed by the director of the Super Kartica company, Boris Barić and the director of HoldINA and Energopetrol, Ante Aralica.
This formalized the beginning of cooperation, so now users of the PikaKartica, the largest coalition loyalty program in Bosnia and Herzegovina, can enjoy the new benefits on top of all those offered to them by Konzum, Mercator, Gazprom and NIS Petrol gas stations, HT Eronet, Intersport, Modiana and Kompas at more than 500 outlets.
NEW ISSUE OF SLOVENIAN MAGAZINE ON SPONSORSHIPS IN SPORTS IS OUT – THE SPORTO MAGAZINE
SPORTO, the Slovenian magazine on sponsorship in sports, in its October edition (No. 23), among other things, writes about the “money match”, the boxing duel Floyd Mayweather Jr. vs. Conor McGregor, which broke numerous (business) records and went much further than being “just” a sport event. There’s also a story of Hero of the Hedgehog, the mascot of the World Athletics Championship, which showed that even a mascot can become a brand, as well as numerous other topics.
An interview on social media was made with Jessica Smith, who is currently in the “digital mission” for New York Yankees. About the Olympic legacy, the future of candidacies for the biggest competitions, and some more topics were discussed with the SPORTO 2017 guest, Michael Cole. Magazine also spoke with the guest of SPORTO 2017, Fredda Hurwitz, about long term strategies and lack of homogeneity of fans.
PREORDERS FOR iPHONE X START TODAY, AND APPLE IS IN SOME BIG TROUBLES
Pre-orders for probably the most sought-after device in the past years – Apple’s iPhone X – have started, with starting prices of $999 for a 64GB memory model in the US, and 1179 euros in Germany for the same model.
However, the problem is not the price, but something else. There is a real possibility that the vast majority of interested parties will not be able to get their devices for at least a few months. For weeks there have been rumors that Apple faces huge production difficulties, and will almost certainly not have enough phones for the holiday season. The problem was allegedly due to the excessive sophistication of the face recognition system, or the so-called TrueDepth camera.
According to Wall Street analysts, published by Bloomberg, Apple tried to tackle this by telling its subcontractors discreetly to tone down a bit the rigorous accuracy of the face recognition system, making it easier to produce. Always trustworthy Ming-Chi Kuo from the KGI Securities predicts that Apple will have only 2 to 3 million copies of the iPhone X on the rollout date, and between 25 and 30 million pieces for the entire holiday season, which paints a very bad picture for Apple.
YOU OFTEN USE GROUP CHAT? WHATSAPP HAS SOME GOOD NEWS FOR YOU
The popular messaging app is introducing a novelty that will appeal to users, but also facilitate daily communication.
WhatsApp obviously slowly plans to introduce voice and video calls into group chat. Now it’s possible to call individuals through the app, but voice and video calls are reserved exclusively for one-to-one conversations.
In other words, there is currently no option to add new people to the conversation. Another Facebook app, the Facebook Messenger, allows group calls, but it seems that this feature works much better in applications like WhatsApp, where the purity of the signal is much better (tportal)
THIRD QUARTER ENTRIES FOR THE ONE SHOW 2018 OPEN
Third quarter entries for The One Show 2018 are now open, allowing you and your agency to submit your latest and greatest ahead of the late-season award show scramble. Every entry has a chance at contributing to your creative rankings next year, so put your best foot (and work) forward and earn your spot on next year’s list!
Third quarter deadline is 30 November 2017, and you can enter here.