PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

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    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: Sarajevo Marketing Summit today; Ads in WhatsApp soon; Zagreb Advent Run for diabetics; Coke Zero fronts “Holidays are Coming” for the first time…

Practical examples and results of marketing strategies in international, regional and local markets will be presented in Sarajevo by representatives of reputable companies

11/04/2019
in News
4 min read
24 Hours: Marketing Summit in Sarajevo; Marketing at Book Fair in Belgrade; Facebook testing unsend option for Messenger; Unilever endorses worldwide ban on animal testing... 3

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

SARAJEVO MARKETING SUMMIT TODAY

There is an inescapable need for a different experience at conferences, because marketing itself changes from day to day. For this reason, for the fifth consecutive year, In Academy and Finance Academy are organizing the Marketing Summit that has attracted more than 1950 business people and marketing experts to date. This prestigious marketing event, set to be held on November 8, 2018 at the Hotel Hills in Sarajevo, will also feature distinguished experts from the business world, marketing and market communications, who will share knowledge, news, ideas and new discoveries.

Practical examples and the results of marketing strategies on international, regional and local markets will, among other things, be featured by reputable companies such as New Frontier Group, Uniqua, Panvita, NIS Gazprom, Sberbank…

Keynote speaker at this year’s conference is Huib van Bockel, the man who made a revolution in Red Bull, and whose role was key to the transition from an energy drinks business to media business.

WHATSAPP TO START OFFERING AD SERVICES

Although it was known so far as an app that steered clear from advertising, WhatsApp will soon include advertising into its offer, writes the Independent.

Unlike other companies majority owned by Facebook, WhatsApp has always been resilient to advertising. Its founders had committed themselves not to fund the app by collecting data, which is the primary business model of Facebook.

WhatsApp’s Chris Daniels suggested that advertising services should be introduced as soon as possible, in order to make the company profitable.

“This will be the primary way to monetize the platform,” Daniels told The Economic Times.

ZAGREB ADVENT RUN – MASKED PARTICIPANTS IN THE MOST FUN RACE THIS YEAR WILL RUN FOR DIABETICS

Thousands of costumed runners – elves, Santas and other fantasy characters – will run this year through the center of the holiday-decorated Zagreb, and support the fight against diabetes. The race will take place on Sunday, December 16, starting at 10.00hrs. The start and finish of the race are in Isidora Kršnjavog Street, in front of The Westin Hotel, and anyone interested in participating in the Advent race can sign up by December 1 at midnight.

This year’s edition of the race is devoted to raising awareness of the importance of physical activity throughout the year, especially for people with diabetes. Namely, in 2017, the number of deaths from diabetes in Croatia has increased by worrying 23 percent year on year. Therefore, part of the funds collected from the race will be donated to the Croatian Alliance of Diabetic Associations as a support to programs and projects implemented by the Alliance.

The organizers of the race are Run Croatia and the Croatian PR and integrated communications agency Millenium promocija, co-organizer is the City of Zagreb, while the race is also supported by the Tourist Board of the City of Zagreb, which included it in the official advent offer of the City – “Advent in Zagreb”.

COKE ZERO IN THE FOCUS OF ‘HOLIDAYS ARE COMING’ CAMPAIGN FOR FIRST TIME

Coca-Cola’s long-running ‘Holidays are Coming’ campaign is back and this year the company is hoping to appeal to a younger demographic of drinkers by putting Coke Zero front and centre of the ad and forging partnerships with Snapchat and LadBible.

Coca-Cola’s effort to lure younger drinkers has largely focused on its Diet Coke range, where sales have now overtaken the original variant.

For its Christmas campaign the familiar TV creative, airing from mid-November, has featured the same music and iconic truck scene as in years past. But rather than the classic red and white bottle, it will “hero” the Coke Zero brand.

Read more here.

FACEBOOK AND GOOGLE ENDORSE ‘CONTRACT FOR THE WEB’

Tim Berners-Lee, ‘The Father of Web: Tech giants like Facebook and Google hold too much power

An ambitious ‘contract for the web’ championed by Sir Tim Berners-Lee has received some high-profile traction after both Facebook and Google signed up the new, tightened, set of internet standards.

The world wide web founder has personally designed the document which places the responsibility on internet firms to respect the data privacy of their users in response to a succession of scandals and the mushrooming of fake news, hate speech and trolling.

Close to 60 companies have agreed to the charter including the French government and entrepreneur Richard Branson but many other companies remain notable by their absence, including Amazon.

Read more here.

VENTURE CAPITAL FUNDING IN AD TECH TO DROP BY 75% IN 2019

Mediatoolkit introduces a global innovation in the market of media analysis

Venture capital funding for ad tech and mar tech startups will decrease by 75% in 2019, from $7.2 billion to $1.8 billion, according to Forrester Research. As regulations like GDPR raise concerns over digital privacy, new startups will have a harder time raising funds. That difficulty could hinder innovation, but it’s not necessarily a bad thing for marketers overwhelmed by a kaleidoscope of “solutions,” said Carlton Doty, VP of emerging technology research at Forrester and author of the report.

Read more here.

Tags: FacebookForrester ResearchGOOGLESarajevo Marketing SummitWhatsAppZagreb Advent Run
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