Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Kate Stanners
LAKA AND LELA AT DAYS OF COMMUNICATION IN ROVINJ
Interest in Days of Communication this year is exceptional, from participants and students, to the sponsors and the media.
In the line-up of great speakers, among the last to be announced is Boris Šurlja from Behave Labs, a psychologist and technologist who specializes in analyzing and changing human behavior both in physical, and in the digital world. Last year he worked with clients from Tokyo to San Francisco, and in Rovinj he show examples of the impact of physical and internet shops on consumer behavior through his presentation STORE UX: analysis of the use of physical and digital space.
Days of Communication will also host the imaginatively playful Bosnian duo, Laka and Lela. A few years ago they raised the roof at Eurovision with their song Pokušaj, and after that they continued to rock through the region with a number of hit songs. In an interview they will reveal their life philosophy and in a relaxed conversation participants at Days of Communication will have a chance to get an insight into their colorful world and specific artistic expression.
UNEX MEDIA TAKES OVER MEDIA BUY FOR PEUGEOT, CITRÖEN, DS
Media buy for automakers Peugeot, Citroën and DS in Croatia, Slovenia and Bosnia and Herzegovina will be managed from now on by media agency Unex Media, partner of the umbrella media agency mm|b Media Agentur AG Zurich, which for decades now manages media buy for the new owner, the company Emil Frey.
Activities in Slovenia Unex Media will implement with the agency Pristop Media, its Slovenian partner. (Marketing Magazine)
PROBABLY THE SMALLEST WINE LABEL IN THE WORLD
Experts from Brandoctor found inspiration in the famous derogatory saying “Stingy as if from Brač”, and created a new brand strategy for Wines Brač 1903, made in Brač winery Jako vino, owned by Jako Andabak. The brand strategy resulted in probably the smallest design of a wine label in the world, conceived by Bruketa & Žinić OM. Along with the new brand Vina Brač 1903, the winery of Jako Andabak is also known for its wine Stina.
As they say, they have created a label that is small just like the soil of Brač is scarce, while the taste of the wine is rich like the spirit of Brač. “Through the study of the island and its peculiarities, we saw how Brač is an island of contrasts, both scarce and abundant, separated and connected, humble and defiant. The foundation of the brand strategy is the most important contrast of Brač – Poor soil and rich spirit. Poor soil is a symbol of the everyday hard work, while richness of spirit represents resistance and defiance of ordinary man of Brač, who recognizes the beauty of life in the small things, and from almost nothing creates something valuable,” explains Anja Bauer Minkara from Brandoctor.
SAATCHI & SAATCHI APPOINTS KATE STANNERS GLOBAL CCO
Saatchi & Saatchi’s chief creative officer at its London agency Kate Stanners has been promoted to global chief creative officer, following the departure of the worldwide creative director, Pablo Del Campo. It will see Stanners lead the creative direction of the network, which has clients such as Mondolez International, Toyota/Lexus and Visa Europe. She will retain her UK responsibilities and continue to be based in London. Robert Senior, Saatchi & Saatchi’s worldwide chief executive, said: “Kate is a unique talent and a bundle of energy. She has led the transformation of the creative work on some of our biggest clients.
Stanners first joined Saatchi & Saatchi in 2005 as its executive creative director.
TAYLOR SWIFT’S AD FOR APPLE MUSIC BOOSTS DRAKE’S SALES BY 431%
Last week Taylor Swift featured in a cringeworthy work out video looking to promote Apple Music. The slot featured Drake single ‘Jumpman’ with the popstar frantically performing the song on a treadmill before engaging in a painful looking tumble.
The video, which has been viewed 20 million times, has reportedly paid divideds for Drake, with Complex claiming sales of the record have been up by 431 per cent on iTunes since the ad’s release.
SAMSUNG’S SALES ON THE UP
Samsung may be in the green again after sales of its Galaxy S7 and Galaxy S7 Edge are 20 per cent higher than last year’s devices, proving the tech company’s forecast for strong financial results in the upcoming quarter may be accurate. A report from analyst firm Counterpoint Research suggests that the first month of sales for the Galaxy S7 series are 20 percent higher than its predecessor the Galaxy S6, a likely reason for the company’s Q1 2016 predictions. Counterpoint conducted its research across 40 markets which shows that Samsung is seeing up to 50 percent higher sales with its Galaxy S7 series versus last year’s Galaxy S6 models in some parts of the world, the firm claimed.
It estimates that Samsung has shipped 10 million Galaxy S7 devices worldwide thus far – 25 per cent higher than it estimates for the Galaxy S6 last year after its first month.