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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home 3 questions for

Three questions for Dunja Ivana Ballon

A video from the festival will soon be released, in which Sir Martin Sorrell readily states he’s coming back to Days of Communication

19/04/2019
in 3 questions for
3 min read
06.03.2019, Zagreb - Na konfereniji za medije predstavljen je program ovogodisnjih Dana komunikacija koji ce se odrzati vec tradiconalno u Rovinju od 28. do 31. ozujka. Program i goste predstavili su organizatori Dunja Ivana Balon,Davor Bruketa,Jan Jilek i Damir Ciglar.
Photo: Jurica Galoic/PIXSELL

06.03.2019, Zagreb - Na konfereniji za medije predstavljen je program ovogodisnjih Dana komunikacija koji ce se odrzati vec tradiconalno u Rovinju od 28. do 31. ozujka. Program i goste predstavili su organizatori Dunja Ivana Balon,Davor Bruketa,Jan Jilek i Damir Ciglar. Photo: Jurica Galoic/PIXSELL

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović

Dunja Ivana Ballon is an unavoidable fact when we talk about the Croatian advertising scene. She’s the Director of HURA and Program Director of Days of Communication, and who knows of what else that makes the Croatian scene seem so organized and regulated as it is. She’s a woman with ten hands and, when needed, three heads that have equally great thoughts at the same time but about different things. She’s a person everyone loves, just as she loves everyone who think well for the industry and who work on its promotion and development. Thanks to excellent cooperation with Davor Bruketa, President of HURA, and all members of the Steering Board and their support, Dunja has created an environment for the success of HURA that is visible at every corner.

There are many reasons why we wanted to open the section Three Questions for… with Dunja, the most important being the success of Days of Communication held in Rovinj about three weeks ago. An absolute triumph. The best conference and the best national festival in the region. Now that the spirits calmed down, the emotions subsided and the impressions sat in their place, we wanted to hear some key facts.

Once again, Days of Communication justified the very high expectations and broke records by every parameter we looked at. The fact that is most interesting to everyone is that the sale of entry fees increased by 97% over the last two years. Also on the rise was media interest, as campaign and press coverage of the festival in general exceeded the value of 2.8 million euros, the number of companies and institutions supporting Days of Communication as partners of the festival exceeds 100, and the growth trends continue in the scope of both the quality and quantity of the program at the world level. But let’s not praise them any longer – when it’s done, we will announce the results of the third party research into the festival, carried out by the independent company Ipsos and commissioned by HURA. After all, the opinion of participants in Days of Communication is much more relevant than statistics.

Also, a video from the festival will soon be released, in which Sir Martin Sorrell readily states he’s coming back to Days of Communication, and in which other speakers – who have travelled the festivals from Cannes and beyond – praise the Days of Communication and say it was the best event they’ve ever been to.

MM: Are you satisfied with this year’s Days of Communication?

Dunja Ivana Ballon: Satisfied, immensely proud, full of emotions and new memories. From people who created this festival to every single speaker and participant, all of them had their place in our unusual community which laughed and mourned together during those days in Rovinj. 

I think we will all long remember this festival which even the greatest sceptics have praised with compliments, especially in the program segment which has become a strong backbone of the Days of Communication.

MM: What left the greatest impression on you. What will you remember this year’s Days of Communication by?

Dunja Ivana Ballon: I will remember it for not having more than 2 hours of sleep. ? In spite of that, and apart of all the running through hallways, hectic meetings on balconies, stories from Lone’s rooms, elevators and sauna, and the forgotten stories from the parties, the lectures absolutely blew my mind. Situations like jumping into the pool in front of the cameras or chatting with Sorrell about pebbles and beaches as if we were friends from the neighbourhood were surreal. I think many people would be surprised to see how nice and accessible he really is, which was a pleasant surprise to me from a person of his calibre. After all, it seems to me that everyone left this year’s Days of Communication full of inspiration and new knowledge, as well as with a thousand stories and memories that they won’t forget so soon, just like I won’t.

MM: Can it be better than this?

Dunja Ivana Ballon: Of course it can. The energy that was felt this year in Rovinj will never repeat again. But it shouldn’t. It should put a spell over us all over again and tell a new story about a not so typical conference.

Tags: CroatiaDays of CommunicationHURA
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