According to Aleksandar Petrović, Executive Director of the Association IAB Serbia which organizes the conference, Digital Day 2016 aims to gather in one place and educate all those who recognize the importance of investing in digital marketing channels for achieving better business results. In addition to the networking and connecting of regional representatives of the marketing industry, participants at the conference will have the opportunity to hear the experiences of marketing professionals from developed markets, and to draw from that what is best for them, and to apply it in their own business.
The theme of this year’s conference, “Ads we love”, should draw a clear line between ads that are relevant and useful for Internet visitors, and low-quality, inadequate advertising, which is the cause of negative reputation that the industry of digital advertising suffers occasionally. Experts in the field of digital advertising will talk about advanced methodology and technology behind the most popular Internet ads, as well as the main factors contributing to the success of digital campaigns.
IAB Serbia – a local professional association of companies engaged in digital marketing – by organizing the Digital Day conference is trying to raise awareness through education about the opportunities and benefits that interactive advertising can bring. The confirmation of the importance of this education is reflected in the fact that every year the level of investment in this type of promotion rises in Serbia. Digital Day is being held in Belgrade since 2011.
Tickets are sold exclusively through the site www.digitalday.rs.
