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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

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  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: HGK supports Balcannes; Creative Republic in Bihać; Focus in Terme Tuhelj; Carlsberg to be world’s first with cardboard bottles; New guidelines from WFA and IAB Europe…

One of the purposes of BalCannes is boosting local entrepreneurship and export of creative and communication industry services, which was recognized by the Croatian Chamber of Economy

11/04/2019
in News
5 min read
Entries for BalCannes extended!

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

BALCANNES: CROATIAN CHAMBER OF ECONOMY ONCE AGAIN SUPPORTS TOP COMMUNICATORS

Recognizing the importance of this form of competition for the profession and the market itself, Croatian Chamber of Economy – HGK continues to support the development of marketing industry and market in Croatia by supporting the festival BalCannes. One of the goals of BalCannes is to encourage domestic entrepreneurship and export of the creative and communication industry services, and HGK’s long-term support for such projects promotes values beneficial for the whole community, and helps the development of domestic entrepreneurship.

“The communications industry is one of the main drivers of domestic creativity and innovation, and these are precisely the qualities we want to be recognized for in the world. That is why the Croatian Chamber of Economy again this year is a proud supporter of BalCannes. By awarding the best, we encourage not only growth and development of the communications industry, but also the entire economy and society,” said Martina Sokač Saraga, Director of Communications Sector of the Croatian Chamber of Economy.

CREATIVE REPUBLIC STARTS IN BIHAĆ

Biggest solo exhibition of the Slovenian designer Žare Kerin opens tonight in the City Gallery of Bihać, which will also mark the opening of this year’s Creative Republic, a conference dedicated to creative advertising, which will gather top experts from the region who will share their knowledge and experiences through September 15th.

Speakers at the Creative Republic, which will be held in the AVNOJ Museum, include: Damir Ciglar (Imago Ogilvy), Jelena Fiškuš i Sean Poropat (Studio Sonda), Vanja Blumenšajn (Señor), Boro Miljanović (Represent Communications), Imelda Ramović (Mireldy), Sanda Mešinović ()Armin Flisar (DreamEthic Change), Ivanka Mabić i Maja Čulig (Addiko banka), Ivana Mlinarić (Tele 2), Robert Pešić (Saatchi&Saatchi Zagreb) i Ekrem Dupanović (Media Marketing).

Creative Republic will also feature an exhibition by Imelda Ramović (Mireldy Studio), in the Gallery Enver Krupić, titled “Monument to Monuments”.

JANA VITAMIN WILL BE REFRESHING THE CREATIVE REPUBLIC

Jana vitamin is this year’s partner of the Festival of Creative Communications Creative Republic, where it will provide refreshments to some of the most prominent creatives of Bosnia and Herzegovina and the region.

Jana vitamin activity, which contains vitamins from the B range as well as magnesium, and Jana vitamin immuno, which contains vitamins B6 and B12 and zinc will contribute to reaching quality conclusions at the lectures and discussions which the conference will bring.

There’s also the Jana vitamin happy, with refreshing orange taste in 0,5l bottles, containing part of the necessary intake of the vitamins C and B6 and biotin, which among other things contribute to normal psychological functioning and creation of important molecules like serotonin, also known as “happiness hormone”.

Thus, the creative processes, that demand great amounts of necessary nutrients, will be facilitated by these beverages with their properties.

People who love active life recognize Jana Vitamin as a reliable option for hydration, with very few calories and a certain source of vitamins and minerals.

FOCUS CONFERENCE IN TERME TUHELJ

International conference FOCUS is coming to Belgrade

4th edition of the FOCUS conference, specialized international conference on innovation and communication in public administration and public companies, will be held on 13th and 14th of September, in Terme Tuhelj.

The conference is held under the auspices of the Ministry of Economy, Entrepreneurship and Crafts and the Croatian Association of Counties, with the support of the Croatian Public Relations Association.

After successful conferences in Tuhelj in December last year, and then in Sarajevo and Belgrade this year, the organizer decided that the fourth edition of this international event will last two days.

ALJOŠA BAGOLA AND TINE LUGARIČ IN JURIES OF ADC*E FESTIVAL

Kako advertising industriji vratiti dostojanstvo i privući mlade kreativce? 2

ADC*E festival has announced the presidents of this year’s juries and their compositions, and this year the region will be represented by two creative leaders from Slovenia. Executive Creative Director of Pristop, Aljoša Bagola, will be deciding in the category Promotions & New Media, while winners in the category Integration & Innovation will be selected by Tine Lugarič, Creative Director at Luna/TBWA.

24 sata: HGK podržava Balcannes; Kreativna Republika u Bihaću; Focus u Termama Tuhelj; Carlsberg prvi u kartosnkim flašama; Nove smjernice WFA i IAB Europe... 3

Presidents of the juries per categories are: Film & Radio – Stephan Vogel, Chief Creative Officer, Ogilvy (Germany); Print & Outdoor – Marta Llucià, Executive Creative Director, McCann Worldgroup (Spain); Interactive & Mobile – Janno Siimar, Design Lead & Partner, Velvet (Estonia); Graphic Design – Frank Bodin, President ADC Switzerland, Chairman Havas (Switzerland); Promotions & New Media – Carol Lambert, Creative Director, Publicis Dublin (Ireland); Integration & Innovation – Kate Stanners, Chairwoman & Global CCO, Saatchi & Saatchi (United Kingdom)

NEXT YEAR CARLSBERG WILL BECOME THE FIRST IN THE WORLD TO PRODUCE CARDBOARD BOTTLES FOR BEER

24 sata: HGK podržava Balcannes; Kreativna Republika u Bihaću; Focus u Termama Tuhelj; Carlsberg prvi u kartosnkim flašama; Nove smjernice WFA i IAB Europe... 1

Carlsberg’s goal is to reduce the amount of waste because the bottles, ie the cardboard and the lid, are completely biodegradable and are not harmful. In addition, the company plans to introduce a disposable bottle recycling system similar to the one that already exists for cans.

In the initial testing phase, between 10,000 and 20,000 bottles will be produced and, if the packaging is successful, it is planned to use this kind of packaging for both water, milk and liquid food.

WFA AND IAB EUROPE ARE PREPARING AGENCY GUIDELINES FOR PROTECTION FROM BIASED CONTRACTS

The World Federation of Advertisers (WFA) and the Interactive Advertising Bureau (IAB Europe) have released two useful GDPR documents, which should serve agencies as guidelines to protect them against biased contracts.

WFA partnered with the Dutch Advertisers Association to create a Data Processing Agreement (DPA) template for agencies.

The goal is to protect brands from signing DPA documents – created to comply with GDPR rules – that are one-sided and leave advertisers exposed to unfair risk. As with the Media Contract originally designed by the UK advertiser association ISBA, the idea is that a template document will be adaptable to the needs of individual brands, while also alerting them to key areas of risk..

You can find the DPA template here.

Members of the GDPR Implementation Group at IAB Europe, led by Alan Chappel of Chappel & Associates, have created a working document to help companies understand the definitions of controllers and processors in online advertising under the GDPR, and to provide criteria that would make it easier to understand the role of agencies compared to partners.

You can find the IAB Europe’s working document here.

Tags: ADCEBalCannesBalCannesCarlsbergCreative RepublicCreative RepublicFOCUSIAB EuropeWFA
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