Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
BALCANNES: CROATIAN CHAMBER OF ECONOMY ONCE AGAIN SUPPORTS TOP COMMUNICATORS
Recognizing the importance of this form of competition for the profession and the market itself, Croatian Chamber of Economy – HGK continues to support the development of marketing industry and market in Croatia by supporting the festival BalCannes. One of the goals of BalCannes is to encourage domestic entrepreneurship and export of the creative and communication industry services, and HGK’s long-term support for such projects promotes values beneficial for the whole community, and helps the development of domestic entrepreneurship.
“The communications industry is one of the main drivers of domestic creativity and innovation, and these are precisely the qualities we want to be recognized for in the world. That is why the Croatian Chamber of Economy again this year is a proud supporter of BalCannes. By awarding the best, we encourage not only growth and development of the communications industry, but also the entire economy and society,” said Martina Sokač Saraga, Director of Communications Sector of the Croatian Chamber of Economy.
CREATIVE REPUBLIC STARTS IN BIHAĆ
Biggest solo exhibition of the Slovenian designer Žare Kerin opens tonight in the City Gallery of Bihać, which will also mark the opening of this year’s Creative Republic, a conference dedicated to creative advertising, which will gather top experts from the region who will share their knowledge and experiences through September 15th.
Speakers at the Creative Republic, which will be held in the AVNOJ Museum, include: Damir Ciglar (Imago Ogilvy), Jelena Fiškuš i Sean Poropat (Studio Sonda), Vanja Blumenšajn (Señor), Boro Miljanović (Represent Communications), Imelda Ramović (Mireldy), Sanda Mešinović ()Armin Flisar (DreamEthic Change), Ivanka Mabić i Maja Čulig (Addiko banka), Ivana Mlinarić (Tele 2), Robert Pešić (Saatchi&Saatchi Zagreb) i Ekrem Dupanović (Media Marketing).
Creative Republic will also feature an exhibition by Imelda Ramović (Mireldy Studio), in the Gallery Enver Krupić, titled “Monument to Monuments”.
JANA VITAMIN WILL BE REFRESHING THE CREATIVE REPUBLIC
Jana vitamin is this year’s partner of the Festival of Creative Communications Creative Republic, where it will provide refreshments to some of the most prominent creatives of Bosnia and Herzegovina and the region.
Jana vitamin activity, which contains vitamins from the B range as well as magnesium, and Jana vitamin immuno, which contains vitamins B6 and B12 and zinc will contribute to reaching quality conclusions at the lectures and discussions which the conference will bring.
There’s also the Jana vitamin happy, with refreshing orange taste in 0,5l bottles, containing part of the necessary intake of the vitamins C and B6 and biotin, which among other things contribute to normal psychological functioning and creation of important molecules like serotonin, also known as “happiness hormone”.
Thus, the creative processes, that demand great amounts of necessary nutrients, will be facilitated by these beverages with their properties.
People who love active life recognize Jana Vitamin as a reliable option for hydration, with very few calories and a certain source of vitamins and minerals.
FOCUS CONFERENCE IN TERME TUHELJ
4th edition of the FOCUS conference, specialized international conference on innovation and communication in public administration and public companies, will be held on 13th and 14th of September, in Terme Tuhelj.
The conference is held under the auspices of the Ministry of Economy, Entrepreneurship and Crafts and the Croatian Association of Counties, with the support of the Croatian Public Relations Association.
After successful conferences in Tuhelj in December last year, and then in Sarajevo and Belgrade this year, the organizer decided that the fourth edition of this international event will last two days.
ALJOŠA BAGOLA AND TINE LUGARIČ IN JURIES OF ADC*E FESTIVAL
ADC*E festival has announced the presidents of this year’s juries and their compositions, and this year the region will be represented by two creative leaders from Slovenia. Executive Creative Director of Pristop, Aljoša Bagola, will be deciding in the category Promotions & New Media, while winners in the category Integration & Innovation will be selected by Tine Lugarič, Creative Director at Luna/TBWA.
Presidents of the juries per categories are: Film & Radio – Stephan Vogel, Chief Creative Officer, Ogilvy (Germany); Print & Outdoor – Marta Llucià, Executive Creative Director, McCann Worldgroup (Spain); Interactive & Mobile – Janno Siimar, Design Lead & Partner, Velvet (Estonia); Graphic Design – Frank Bodin, President ADC Switzerland, Chairman Havas (Switzerland); Promotions & New Media – Carol Lambert, Creative Director, Publicis Dublin (Ireland); Integration & Innovation – Kate Stanners, Chairwoman & Global CCO, Saatchi & Saatchi (United Kingdom)
NEXT YEAR CARLSBERG WILL BECOME THE FIRST IN THE WORLD TO PRODUCE CARDBOARD BOTTLES FOR BEER
Carlsberg’s goal is to reduce the amount of waste because the bottles, ie the cardboard and the lid, are completely biodegradable and are not harmful. In addition, the company plans to introduce a disposable bottle recycling system similar to the one that already exists for cans.
In the initial testing phase, between 10,000 and 20,000 bottles will be produced and, if the packaging is successful, it is planned to use this kind of packaging for both water, milk and liquid food.
WFA AND IAB EUROPE ARE PREPARING AGENCY GUIDELINES FOR PROTECTION FROM BIASED CONTRACTS
The World Federation of Advertisers (WFA) and the Interactive Advertising Bureau (IAB Europe) have released two useful GDPR documents, which should serve agencies as guidelines to protect them against biased contracts.
WFA partnered with the Dutch Advertisers Association to create a Data Processing Agreement (DPA) template for agencies.
The goal is to protect brands from signing DPA documents – created to comply with GDPR rules – that are one-sided and leave advertisers exposed to unfair risk. As with the Media Contract originally designed by the UK advertiser association ISBA, the idea is that a template document will be adaptable to the needs of individual brands, while also alerting them to key areas of risk..
You can find the DPA template here.
Members of the GDPR Implementation Group at IAB Europe, led by Alan Chappel of Chappel & Associates, have created a working document to help companies understand the definitions of controllers and processors in online advertising under the GDPR, and to provide criteria that would make it easier to understand the role of agencies compared to partners.
You can find the IAB Europe’s working document here.
