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    francis-ingram-naslovnica

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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ADCE presents a White Paper containing the key findings of the first Creative Incubator

The document highlights the trends, challenges and opportunities that creative organisations need to face in order to thrive in a radical new context

04/02/2019
in News
3 min read
ADCE presents a White Paper containing the key findings of the first Creative Incubator

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

ADCE and Pi School, the promoters of the Creative Incubator, a new program that wants to be a space for creatives to debate, experiment and propose new business models for the sector, present the first ADCE White Paper.

A recipe to redesign the creative organisation of the future that is the result of 12 months of research, interviews, exchanges and collaboration of more than 90 active participants from 21 countries.

With the name “White Paper: Potential models to design the creative organisation of the future”, the document provides an assessment of key problems within the creative industry and recommends alternative approaches to look at organisational models, having used simulations and prototyping to spot the potential opportunities and the challenges of application.

Main drivers and problems

The paper first identifies four main drivers that have triggered the need for alternative business models. These are the growth of marketing technology and new dimensions of data usability, a cultural shift of consumers in relation to new media channels, the disconnect between creative talents and traditional working models and the acquisition of agencies by consulting and tech organizations. But opportunities never arise without challenges. As a result, the paper lists four main problems that come along with those drivers: the lack of innovation culture, the lack of technological integration, the lack of client centricity and the problem of attracting talent.

Trends and tips

After outlining a set of solutions to each of these problems, the paper points out six successful trends, with tips to implement them. These trends are 1) The necessity to periodically reinvent your business model. 2) The realisation that talent needs flexibility. 3) The popularisation of the Inhouse-Agency model for a better understanding. 4) The consideration of design as a discipline connected to everything else, and therefore a need to set up a design organisation. 5) The ever-growing importance of Experiential-driven design. 6) The adoption of a start-up mindset based on experimentation and failure as a way to find the right business model.

Future

After going through all the drivers, problems, solutions and trends, the paper summarises some key aspects that can help model the creative organisations of the future, bearing in mind that there is no single agency model but many different ones. The report describes the agencies of the future as small in size and agile in dynamics but globally active, decentralized and disconnected to the physical space, horizontal or collaborative hierarchy, high in freelancers, more specialized and rich in cross-disciplinary roles and functions.

Finally, the white paper ends by imagining models that put it all into practice and explains what they are based on, how the work, their added value and challenges. ‘Metamoto’, a crypto-currency fueled agency that believes in transparency and creating objective value for creativity, or ‘Ideas to Go’, an online collections of great ready-to-use communication ideas which you can buy with a click, are some of the examples featured.

Download the full ADCE White Paper.

2019 Creative Incubator

Rome, Barcelona and Berlin will host the next edition of the Creative Incubator, a set of workshops funded by the EU-Creative Europe program. This year, the community of creatives will focus on defining a creative standard, a process that enables upcoming generations to use creativity and design to apply solutions to real-world problems that go beyond communications campaigns.

The program starts in Rome (28-30 March), in the unique learning environment of the Pi School Villa. It then moves to the home of ADCE at the Disseny Hub in Barcelona (6-8 June), and finishes the incubation journey in Berlin (5-7 September), at the University of Applied Sciences. Similar to the previous edition, the results of the Creative Incubator will be presented at the 6th ADCE Creativity Festival, in Barcelona, and a white paper with concrete guidelines will be available for download.

Tags: ADCECreative IncubatorPi School
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