PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

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    Diary of a Methuselah #154: Three days at the PRO.PR Conference

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

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    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

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    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

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    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Grey Ljubljana new agency of record for NLB; Eike König at the HOWtoWOW Academy; Online video overtakes banner ads for the first time in UK; Netflix adds 5.3 million new users…

Grey Ljubljana has won the review of Nova Ljubljanska Banka, and will from now on oversee all market communications for the NLB

19/10/2017
in News
4 min read
24 Hours: Grey Ljubljana new agency of record for NLB; Eike König at the HOWtoWOW Academy; Online video overtakes banner ads for the first time in UK; Netflix adds 5.3 million new users... 5

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

AGENCY GREY LJUBLJANA WINS REVIEW OF NLB BANK

Nova Ljubljanska Bank (NLB) has named Grey Ljubljana their new agency of record that will take care of all market communication activities. NLB launched the review a few months ago in which they chose the agency Grey Ljubljana, which will now prepare proposals of complete communication and creative strategies for an efficient and integrated appearance of NLB in the market.

Špela Žorž, director of the agency Grey Ljubljana, commented: “We are pleased and we are honored to have the opportunity to cocreate the future of the NLB brand. It is a brand with a rich history, standing at a key milestone. If it wants to achieve its ambitious plans in the future, every next step needs to be well-planned and extremely well-communicated, which is certainly a great challenge for us and it is precisely this challenge that we are most excited about.”

FAMOUS EIKE KÖNIG (HORT) AT THE FIRST TWO-DAY HOWTOWOW ACADEMY

24 Hours: Grey Ljubljana new agency of record for NLB; Eike König at the HOWtoWOW Academy; Online video overtakes banner ads for the first time in UK; Netflix adds 5.3 million new users... 4

One of the world’s top designers, sought after by brands of the likes of Nike and Microsoft, is coming to HOWtoWOW Academy in Zagreb. Eike König, founder of the renowned design firm HORT is a world-famous designer and artist known for his experimental enthusiasm and free visual expression. On November 24-25, at the HOWtoWOW Academy, he will host the first ever two-day workshop where the focus will be on the ugly.

What does ugly actually mean? During the two interactive days, participants will discuss with Eike conceptual ideas that examine the concept of ugly and formal aesthetics of the past. They will talk about “ugly”, they will scrutinize it, and all through practical work and design of corporate identity.

The workshop is intended for all designers and creatives. The number of participants is limited so book your place now. For more information and sign up visit: www.hura.hr/howtowow

UK’s ONLINE VIDEO AD SPEND OVERTAKES BANNER ADS FOR FIRST TIME

24 Hours: Grey Ljubljana new agency of record for NLB; Eike König at the HOWtoWOW Academy; Online video overtakes banner ads for the first time in UK; Netflix adds 5.3 million new users... 3

Advertisers in UK spent a record £14m more on video ads than banner ads for the first time this year, as video advertising grew by 46% to become the fastest-growing ad format in the industry, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.

In the first half of 2017, advertisers spent £699m on video ads – a 46% year-on-year rise – whilst spend on banner ads increased by just under 2% to £685m.

Video is the fastest-growing ad format and now accounts for 35% of all spend going on display advertising.

WEINSTEIN CO. COULD EITHER BE SOLD OR SHUT DOWN

24 Hours: Grey Ljubljana new agency of record for NLB; Eike König at the HOWtoWOW Academy; Online video overtakes banner ads for the first time in UK; Netflix adds 5.3 million new users... 2

As dozens of horrific allegations involving sexual assault and harassment continue to mount about media mogul Harvey Weinstein, rumours started mounting that Weinstein Co. – which fired him on Sunday night – might be either sold or shut down.

The board of directors for Weinstein Co.—founded in 2005 by Weinstein and his brother Bob – is reportedly already speaking with potential buyers, according to the Wall Street Journal. If no deal can be reached, the company would shut down, and its movie and TV library would be sold off. But either way, the company is unlikely to continue on its own, given how toxic its brand has become.

NETFLIX SUBSCRIBER SURGE OF 5.3 MILLION NEW USERS SENDS SHARES SOARING

24 Hours: Grey Ljubljana new agency of record for NLB; Eike König at the HOWtoWOW Academy; Online video overtakes banner ads for the first time in UK; Netflix adds 5.3 million new users... 1

Netflix has surprised by declaring an unexpected surge in subscriber numbers, scotching fears that the streaming service may have hit a plateau.

The lead player in the fast-growing internet television sector extended its lead over the third quarter by racking up an additional 5.3 million subscribers globally, well in excess of Wall Street analysts’ predictions of 4.5 million and boding well for Netflix’s target of an additional 6.3 million subscribers in the current quarter.

Should those figures pan out, Netflix would weigh in at a healthy 115.6 million subscribers having already seen its share price surge to $205.07 – a rise of 64% this year.

ACCENTURE CONTINUES ITS AGENCY ACQUISITION SPREE, BUYING FRENCH RETAIL NETWORK ALTIMA

Accenture announced that is has entered exclusive negotiations to acquire Altima, an agency network based in France that specializes in customer experience design.

This news marks the 17th such acquisition for Accenture over the past five years; this summer, the company’s Interactive division bought both design agency Wire Stone and San Francisco firm Matter.

The financial terms of this week’s deal have not been disclosed, though one global industry analyst estimated the total to be in the nine figures. According to the release, the two parties are still negotiating specifics of their agreement, which will be subject to “customary closing conditions.”

24 Hours: Grey Ljubljana new agency of record for NLB; Eike König at the HOWtoWOW Academy; Online video overtakes banner ads for the first time in UK; Netflix adds 5.3 million new users...

 

Tags: AccentureGrey LjubljanaGrey LjubljanaHOWtoWOWNetflixNLBOnline video
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