Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
AGENCY GREY LJUBLJANA WINS REVIEW OF NLB BANK
Nova Ljubljanska Bank (NLB) has named Grey Ljubljana their new agency of record that will take care of all market communication activities. NLB launched the review a few months ago in which they chose the agency Grey Ljubljana, which will now prepare proposals of complete communication and creative strategies for an efficient and integrated appearance of NLB in the market.
Špela Žorž, director of the agency Grey Ljubljana, commented: “We are pleased and we are honored to have the opportunity to cocreate the future of the NLB brand. It is a brand with a rich history, standing at a key milestone. If it wants to achieve its ambitious plans in the future, every next step needs to be well-planned and extremely well-communicated, which is certainly a great challenge for us and it is precisely this challenge that we are most excited about.”
FAMOUS EIKE KÖNIG (HORT) AT THE FIRST TWO-DAY HOWTOWOW ACADEMY
One of the world’s top designers, sought after by brands of the likes of Nike and Microsoft, is coming to HOWtoWOW Academy in Zagreb. Eike König, founder of the renowned design firm HORT is a world-famous designer and artist known for his experimental enthusiasm and free visual expression. On November 24-25, at the HOWtoWOW Academy, he will host the first ever two-day workshop where the focus will be on the ugly.
What does ugly actually mean? During the two interactive days, participants will discuss with Eike conceptual ideas that examine the concept of ugly and formal aesthetics of the past. They will talk about “ugly”, they will scrutinize it, and all through practical work and design of corporate identity.
The workshop is intended for all designers and creatives. The number of participants is limited so book your place now. For more information and sign up visit: www.hura.hr/howtowow
UK’s ONLINE VIDEO AD SPEND OVERTAKES BANNER ADS FOR FIRST TIME
Advertisers in UK spent a record £14m more on video ads than banner ads for the first time this year, as video advertising grew by 46% to become the fastest-growing ad format in the industry, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.
In the first half of 2017, advertisers spent £699m on video ads – a 46% year-on-year rise – whilst spend on banner ads increased by just under 2% to £685m.
Video is the fastest-growing ad format and now accounts for 35% of all spend going on display advertising.
WEINSTEIN CO. COULD EITHER BE SOLD OR SHUT DOWN
As dozens of horrific allegations involving sexual assault and harassment continue to mount about media mogul Harvey Weinstein, rumours started mounting that Weinstein Co. – which fired him on Sunday night – might be either sold or shut down.
The board of directors for Weinstein Co.—founded in 2005 by Weinstein and his brother Bob – is reportedly already speaking with potential buyers, according to the Wall Street Journal. If no deal can be reached, the company would shut down, and its movie and TV library would be sold off. But either way, the company is unlikely to continue on its own, given how toxic its brand has become.
NETFLIX SUBSCRIBER SURGE OF 5.3 MILLION NEW USERS SENDS SHARES SOARING
Netflix has surprised by declaring an unexpected surge in subscriber numbers, scotching fears that the streaming service may have hit a plateau.
The lead player in the fast-growing internet television sector extended its lead over the third quarter by racking up an additional 5.3 million subscribers globally, well in excess of Wall Street analysts’ predictions of 4.5 million and boding well for Netflix’s target of an additional 6.3 million subscribers in the current quarter.
Should those figures pan out, Netflix would weigh in at a healthy 115.6 million subscribers having already seen its share price surge to $205.07 – a rise of 64% this year.
ACCENTURE CONTINUES ITS AGENCY ACQUISITION SPREE, BUYING FRENCH RETAIL NETWORK ALTIMA
Accenture announced that is has entered exclusive negotiations to acquire Altima, an agency network based in France that specializes in customer experience design.
This news marks the 17th such acquisition for Accenture over the past five years; this summer, the company’s Interactive division bought both design agency Wire Stone and San Francisco firm Matter.
The financial terms of this week’s deal have not been disclosed, though one global industry analyst estimated the total to be in the nine figures. According to the release, the two parties are still negotiating specifics of their agreement, which will be subject to “customary closing conditions.”
