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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

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    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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Home Young Leaders

Mladi lideri – Juna Neubauer, Grey Ljubljana: Mlajše generacije bolj cenimo svoj prosti čas

Medijsko planiranje zahteva ogromno natančnosti in poglobljenosti v številke, zato je dostikrat težko preklopiti v načinu razmišljanja. Vendar je vredno truda, saj takrat ponavadi nastanejo najboljše ideje

27/05/2019
in Young Leaders
3 min read

Pogovarjala se je: Asja Dupanović

Juna Neubauer je vodja medijskih projektov na agenciji Grey Ljubljana. Z medijskimi komunikacijami se ukvarja že več kot pet let, izjemno rada ima svoje delo, naročniki pa njo. V zadnjih letih je uspela postati pomembna sogovornica največjega naročnika agencije (A1) in ena ključnih oseb medijskega oddelka na Greyu. Na Semplu 2016 je bila proglašena za “Future Media Star”. Glavni del pohištva v njenem domu je, seveda, televizor.

MM: Kako si pristala v komunikacijski industriji, kakšna je tvoja zgodba?

Juna Neubauer: Pot v marketinške vode sem začela že s študijem tržnega komuniciranja in odnosi z javnostmi na FDV. Čeprav se nisem dobro zavedala, kaj tržno komuniciranje pomeni in kako mi bo študij pomagal pri nadaljnji življenski poti, se mi je že takrat zdela to edina smiselna izbira. Po naravi sem veliko bolj družboslovka kot naravoslovka, poleg tega me je privlačilo vse, kar ima veze s komunikacijo. Čeprav se mi takrat niti sanjalo ni, kaj agencijsko delo v resnici pomeni, sem že takrat bila odločena, da bo oglaševalska agencija moja prva (in morda edina) karierna postojanka.

V času absolventa, ko me je čakala le še diploma, sem se strahom zavedla dejstva, da se študij bliža koncu, realnih izkušenj v oglaševanju pa nimam. Tako sem zagrabila prvo prliožnost za projektno delo v agenciji in korak za korakom napredovala do trenutne pozicije na Greyu.

MM: Zakaj ravno medijsko planiranje? Kako si odkrila naklonjenost do Excela in obdelave podatkov?

Juna Neubauer: Medijsko planiranje in ljubezen do Excela sta prišla povsem po naključju. Čeprav sem od nekdaj bolj analitičen tip osebe, se mi je še med študijem Excel zdel najbolj nerazumljiv in nesmiseln program in sem se ga otepala za vse na svetu. Ko sem pričela s študentskim delom v agenciji, je bilo delo z Excelom neizogibno, osnov sem se naučila s pomočjo googlanja in s časom ugotovila, da so lahko pivot tabele tvoj najboljši prijatelj. Razumevanje in naklonjenost za številke in tabele so takrat spredvideli tudi moji sodelavci na projektu in me usmerili v medijsko planiranje, za kar sem jim še danes neizmerno hvaležna.

MM: Kaj je tvoja primarna naloga v agenciji, kako izgleda tvoj delovnik?

Juna Neubauer: Moje delo na Greyu obsega sodelovanje tako z lokalnimi kot mednarodnimi naročniki, ki od mene zahtevajo natančno analitično znanje, strateško in inovativno razmišljanje o medijskih rešitvah in poglobljeno sodelovanje s kreativnim delom agencije. Dnevno delo je precej razgibano in odvisno od danih projektov. Včasih sem po ure zabubljena v Excel tabele in analize, pridejo pa dnevi, ko sedimo po sestankih, postavljamo strategije in iščemo inovativne medijske pristope. Ravno kombinacija vseh teh aspektov medijskega načrtovanja skrbi, da moje delo nikoli ni dolgočasno in da vsak delovni dan predstavlja nov splet različnih nalog.

MM: Na kakšnih projektih najraje delaš?

Juna Neubauer: Projekti z dušo in vsebino, ki predstavljajo tisto nekaj več. Tisti, o katerih s ponosom govoriš in presegajo klasično prodajno komunikacijo. Seveda taki projekti zahtevajo največ časa in truda in so posledično najbolj stresni, zato je tudi skok v excel tabelice dobrodošel del vsakega projekta.

MM: Kaj ti predstavlja največji izziv pri vsakodnevnem delu?

Juna Neubauer: Preseči svojo analitično naravnanost pri kovanju novih kampanj. Medijsko planiranje zahteva ogromno natančnosti in poglobljenosti v številke, zato je dostikrat težko preklopiti v načinu razmišljanja. Vendar je vredno truda, saj takrat ponavadi nastanejo najboljše ideje.

MM: Kje vidiš največje težave v odnosu naročnik-agencija?

Juna Neubauer: Mislim, da je dostikrat še vedno največji problem, ironično, ravno komunikacija. Večina sodelovanja poteka preko mailov in klicev in kljub dobremu poznavanju in razumevanju drug drugega, so šumi v komunikaciji in napačna interpretacija precejšen povzročitelj slabe volje. Globlji kot je odnos med naročnikom in agencijo, manj je tega, vseeno pa se je temu nemogoče v celoti izogniti.

MM: Kaj je pri vas mladih v stroki danes drugače v primerjavi s starejšimi kolegi?

Juna Neubauer: Ni deloholizma oz. konstantne osredotočenosti na posel. Mlajše generacije bolj cenimo svoj prosti čas in to, da se lahko, v trenutku ko stopimo iz pisarne, odklopimo.

MM: Koliko imaš prostega časa in kako ga najraje preživljaš?

Juna Neubauer: Prostega časa imam dovolj, da se lahko popolnoma odklopim in sprostim, preživljam ga pa po navdihu. Druženje z najbljižnjimi, tek po zelenih potkah v okolici doma ali pa lenarjenje ob spremljavi Netflixa so najpogosteje na mojem urniku.

Tags: Grey LjubljanaSloveniaTYLOTYoung Leaders
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