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Callaway Golf presents the epic finale to VICE Media produced series Golf Lives, which launched October 16th and brings together two Houston locals, friends, and bona fide legends on the golf course in a tête-à-tête.
Rap icon Scarface and former NFL star Arian Foster built their careers in the studio and on the field, polar opposite worlds indeed, but find common ground on the green. The duo shares an unbridled love of the game and its unique ability to offer an escape from the confines of one’s public identity while allowing for discovery of the individual.
In this branded docuseries the viewer follows Scarface and Foster as Callaway experts outfit the pair with a custom set of clubs and immerse them into the brand’s world of product and performance in preparation for a round on their hometown course in Houston. Competitive natures emerge but it’s all in good fun. The defining takeaway is a celebration of the sport and its innate potential to form bonds and foster lifelong relationships.
Parts I and II of the popular docuseries were released in October 2016 and 2017 respectively, and now the finale has come. Check out the videos below for the entire docuseries.
Golf Lives marks a new milestone for the collaborative partnership between Callaway and VICE Media. Prior to the series conception, Callaway worked with Vice Sports to shine the spotlight on some of the brand’s pros like Kevin Kisner, Henrik Stenson, and Michelle Wie, among others.
Seeking to relate to their audience in a deeper way, Callaway, together with their long-time agency THE KIMBA Group, ventured into the innovative format of short film with an aim to represent the brand’s aspirational and accessible identity through the eyes of exceptional, highly engaging golf lovers.
