PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

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    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: Facebook loses three billion USD; Raiffeisen Bank hands prizes; Half of capacities of hotel Lone already booked for Days of Communications; Norwegians sue Tesla for misleading advertising…

Mark Zuckerber’s decision to remove ads from news feed already cost Facebook 3.3 billion USD

16/01/2018
in News
4 min read
24 Hours: Facebook loses three billion USD; Raiffeisen Bank hands prizes; Half of capacities of hotel Lone already booked for Days of Communications; Norwegians sue Tesla for misleading advertising… 4

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

FACEBOOK’S NEWSFEED TWEAK IS ALREADY COSTING THEM THREE BILLION USD

Decision of Facebook’s CEO, Mark Zuckerberg, to return Facebook to its roots and remove ads from newsfeed, instead prioritizing posts from friends and family, has already cost him around 3.3 billion USD, and the company’s stock value fell by about 4.4 percent.

As reasons for this change Zuckerberg stated that he wants posts from friends and family to be priority on Facebook, not businesses and brands.

“We built Facebook to help people stay connected and bring us closer together with the people that matter to us,” Zuckerberg said in his post. “But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.”

Facebook said they were convinced that the change will pay-off in the long-run and that the most important thing for them is satisfaction of users who want more posts from friends and less fake news and paid content.

RAIFFEISEN BANK BIH HANDS AWARDS TO WINNERS IN “WIN A CAR” SWEEPSTAKES

24 sata: Facebook izgubio tri milijarde dolara; Raiffeisen banka uručila nagrade; Pola kapaciteta hotela Lone za DK već rezervisano; Norvežani tuže Teslu zbog obmanjujućeg oglašavanja… 3

“In order to make the attractive offer of our loans even more interesting and offer added value to our clients, last year we organized a prize game as part of the Bank’s non-dedicated loans campaign. We wanted to reward the loyalty of our clients, who are showing us confidence every day, as well as our new customers. That is why I am particularly pleased that we have the opportunity to give the lucky winners some very valuable prizes – the keys to two Toyota Corolla cars,” said Mirha Hasanbegović, Member of the Raiffeisen Bank BiH Management Board.

The winners of the main prize in the Raiffeisen Bank’s “Win a Car” prize game were Aida Tahirović from Sarajevo and Dragana Jež from Banja Luka. Also, the Bank has awarded ten runner-up prizes: Samsung Galaxy S8 smartphones. The names of happy winners in the prize game were published in the daily newspaper as well as on the Bank’s website. (Raiffeisen Communications)

DAYS OF COMMUNICATIONS 2018: OVER 50% OF HOTEL LONE’S CAPACITIES ALREADY BOOKED

24 sata: Facebook izgubio tri milijarde dolara; Raiffeisen banka uručila nagrade; Pola kapaciteta hotela Lone za DK već rezervisano; Norvežani tuže Teslu zbog obmanjujućeg oglašavanja… 1

The offer of accommodation at the Lone hotel for Days of Communications this year is once again being filled at a record pace, so the hotel is already booked to 50% of its capacity. Early bird registration for the festival and accommodation is open until 13 February, 2018, and participants at the festival can receive an additional discount on their registration fee of 300 HRK per person if they are accommodated at the hotel.

While the past year was record breaking according to all indicators, this year’s edition is looking up to be the best one so far, with a rich program focusing on symbiosis of technology and creativity, and some of the names that will climb the stage this year will be known soon. The sixth edition of the largest communications festival in Croatia, Days of Communication, will be held from 12 to 15 April 2018, and the host will once again be the city of Rovinj and the creative ambience of the hotel Lone.

Find out more at www.danikomunikacija.com. (HURA)

MISLEADING ADVERTISING: NORWEGIANS SUING TESLA

24 sata: Facebook izgubio tri milijarde dolara; Raiffeisen banka uručila nagrade; Pola kapaciteta hotela Lone za DK već rezervisano; Norvežani tuže Teslu zbog obmanjujućeg oglašavanja… 4

Almost 80 Tesla electric car owners in Norway have filed lawsuits against the US manufacturer for misleading advertising, claiming the car performance is not in line with the allegations in the ads, Norwegian daily Dagens Naeringsliv (DN) reported.

The owners complain that the real power of the Tesla S P85D sedan is 469 hp, and not 700 hp as the manufacturer claims. They seek the same compensation as the group of 133 owners of Tesla in Norway who filed a lawsuit against the company and settled with it in December 2016. The American manufacturer then agreed to pay compensation to all 133 car owners in the amount of 7,260 euros, with the alternative option of delivering new equipment, DN recalls.

Norway is the world’s number one market in terms of share of electric cars, and is among Tesla’s biggest markets. Last year, a total of 8,465 Tesla cars were sold in Norway. (Lider/Hina)

DANISH LEGO AND CHINESE TENCENT JOIN FORCES TO DEVELOP GAMES

24 sata: Facebook izgubio tri milijarde dolara; Raiffeisen banka uručila nagrade; Pola kapaciteta hotela Lone za DK već rezervisano; Norvežani tuže Teslu zbog obmanjujućeg oglašavanja… 2

Lego has announced that it will join forces with the Chinese internet giant Tencet Holding, the largest Chinese company with a market value of $537 billion to develop Internet gaming and potentially social networks for children in China.

In the effort to take a piece of the $31 billion toy market in China they are competing with the likes of Barbie manufacturer Mattel, and Hasbro, the company behind My Little Pony.

The goal of partnership with Tencent, the largest social network and game maker in China, is to create a secure Internet environment that includes content, platforms and experiences tailored specifically to children. (Lider/Hina)

 

Tags: Days of CommunicationFacebookFacebookHURALEGORaiffeisen bankTencentTesla
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