Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
DNA AND SAM INVITING COMPANIES IN SERBIA TO PITCH2
Agency DNA Communications and Serbian Association of Managers (SAM) for the second consecutive year are announcing the We Got You in a Pitch competition, which will be open until16 December, and is intended for companies in Serbia who want to improve their corporate brand.
The aim of the competition is to raise awareness of the domestic public about the importance of promoting the company or organization as a desirable employer, through its corporate values, culture and climate, ie raising awareness on the Employer Branding. Competition is open to all companies and organizations in Serbia, and the company that most adequately responds to the requirements of the competition (www.dna.rs/pitch), will receive a completely free Employer Branding corporate campaign.
An expert jury will decide on the winner based on the manner of presenting corporate brand values and the desired positioning of the employer brand, the degree of harmonization of internal and external corporate brand values, ways of sectoral organization in the implementation of the employer brand activities, objectives and effects of the desired employer branding campaign, the degree of challenge and freedom which the agency would have in the implementation of the proposed campaign.
22 DOCUMENTS ARE STOLEN EACH SECOND VIA COMPUTER NETWORKS
Business data are the greatest treasure of companies, but their quantity is growing at a rate of 50 percent per year. At the same time, the risks from viruses, data theft or blackmail through malicious programs that block the user’s system are growing. Research shows that during 2015, more than 700 million documents were stolen worldwide via computer networks, the number of attacks using malware rose during that year by 165 percent and almost 40 percent of companies were attacked by viruses.
The increasing specialization among cyber criminals has led to the emergence of the “stock exchange” of cyber crime. The various “providers” of “services” offer punching of companies’ security measures at prices starting at $100.
In response to the growing security, and other business challenges, Croatian Telecom has prepared a new Magenta 1 concept for businesses, by which it wants to ensure its customers safe operation, and through the inclusion of cloud services to contribute to a significant increase in their productivity.
A DANGEROUS VIRUS IS SPREADING THROUGH FACEBOOK?
A new, potentially very dangerous security flaw appeared in recent days on the world’s most popular social network, so all users are advised extra caution.
It has been confirmed that the malicious Nemucod is spreading through messages that contain the false .svg file.
While normal .svg file contains a photo, in this case it is an embeded JavaScript code that will take the user to a fake YouTube page, then ask him to install the browser plug-in, and by doing so it will infect the computer with malware.
Facebook has admitted that this problem does exist, but denied allegations of some security experts that this is a Locky ransomware that can make quite a mess for users.
VIDEO: SELFIE STICKS ARE HISTORY, NOW THERE’S A POCKET DRONE FOR SELFIES
British startup AirSelfie Holdings Ltd. London has made a pocket drone called AirSelfie which you can bring everywhere with you, and when you want to capture photos or videos you can operate it using a virtual joystick.
The drone weighs only 52 grams and can fly at a height of up to 20 meters for three minutes. It is equipped with a five-megapixel camera that can record HD video, and with it comes a 4GB SD card. After taking photos or video, it will safely land in the hands of the user, and will transfer the recorded content via Wi-Fi network to a phone.
AirSelfie is compatible with smartphones like the iPhone 6, 7 and 7Plus, Samsung Galaxy S7, s7 Edge, Huawei P9 and Google Pixel. This miniature drone has already achieved its financial goal on Kickstarter, and will be available in the market in March 2017 at a price of about 150 pounds.
GREY WINS PFIZER’S NEXIUM
Pfizer, the world’s second largest pharmaceutical company by sales, has picked Grey as lead creative agency on its antacid brand Nexium in the U.S. after a review.
The business had been with Leo Burnett, which won a global remit in a 2013 review. Representatives for both Grey and Leo Burnett deferred to the client on the news, and a Pfizer rep wrote, “We can’t comment on rumor or speculation.”
Multiple sources with direct knowledge of the matter, however, confirmed that the review did occur with Grey emerging as the winner.
Pfizer spent $66 million on paid media promoting the Nexium brand in the United States in 2015, according to Kantar Media. The total for the first half of this year was just under $28 million. (Source: Adweek)
BUZZFEED’S CMO AND CCO FRANK COOPER IS LEAVING THE COMPANY
BuzzFeed’s chief marketing and chief creative officer Frank Cooper is leaving the popular digital news site, the Wall Street Journal has reported.
Cooper joined BuzzFeed a year and a half ago from PepsiCo, where he served as chief marketing officer-global consumer engagement, according to his LinkedIn.
His departure comes just days after NBCUniversal doubled their investment in BuzzFeed, bringing NBCUniversal’s stake in the site to $400m and putting BuzzFeed’s valuation at roughly $1.7bn. The latest funding will allow NBC and BuzzFeed to work more closely together on ad sales and digital video production. (Source: TheDrum)