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    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Borut Odlazek leaves SOZ; Sarajevo Brewery produces wheat beer; Chapter 4 team grows; McDonald’s changes Big Mac…

After five years with the organization, Borut Odlazek has left the PR position at the Slovenian Advertising Chamber

27/04/2016
in News
6 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija
Photo: Borut Odlazek

BORUT ODLAZEK LEAVES SOZ

The management of the Slovenian Advertising Chamber (SOZ) and Borut Odlazek, who spent the last five years managing SOZ’s public relations, have amicably parted ways.

Before coming to the SOZ, Borut Odlazek was a communications adviser at the agency Pristop, and will now devote his time to finalizing his Masters, after which he will seek new business challenges.

We have had very good cooperation with Borut all these years, receiving information about the current activities of the SOZ, as well as the festivals Golden Drum and SOF. We would like to thank him on that cooperation, and on behalf of Media Marketing wish him success in his future career.

SARAJEVO BREWERY PRODUCES WHEAT BEER

After Oettinger Pils, under the license of Oettinger, Sarajevo Brewery has now also produced wheat beer. This beer will soon reach the market. Sarajevo Brewery produced Sarajevsko wheat beer in the 80s of the last century.

“Sarajevo Brewery was among the first in the region who produced wheat beer, more than 30 years ago, and restarting of production is a natural sequence of all of our efforts to continually improve production, quality and product offer. Brewing wheat beer is technologically very demanding. It’s ale, unfiltered beer, and you could say that we’ve produced a sort of industrially produced craft beer. We are proud that we are the only one in our country producing wheat beer, because it includes mastering of very demanding industrial processes, and this is another proof that the Sarajevo Brewery produces beer to the highest standards,” said the PR director of the Sarajevo Brewery Melisa Sefer-Licin.

Oettinger white, produced in the Sarajevo brewery, the unfiltered ale light wheat beer mild and refreshing taste, and the market will be able to find the non-return bottles of 0.5 liters and as a draft in exclusive restaurants.

Oettinger weiss, produced at the Sarajevo Brewery, is an unfiltered pale ale with mild and refreshing taste, and will be offered in the market in 0.5l bottles, and as a draft in exclusive restaurants.

AS OF JULY CROATS WILL BE ABLE TO HAVE DOMAINS WITH ŽĆČĐŠ LETTERS

Croatian Academic and Research Network CARNet announced that in the continuation of the liberalization of domain management, for the first time since there are .hr domains, users will be able to register a domain with one or two alphanumeric characters as paid domains, as well as domains with diacritics. Domains can be registered as of 4 July at noon.

Domains will be registered as so far, according to the principle of time priority without preference to any natural or legal person. Domains with diacritics ČĆŽŠĐ can be registered as free or paid – depending on meeting the conditions set out in the Regulations, and the desires of users.

Prices of domains for end users will be defined by the registrars, and the fee list of CARNet’s services to registrars is available at this link. (Poslovni.hr)

REINFORCEMENTS IN CHAPTER 4 TEAM

Team of the Chapter 4 Communications Consulting has been joined by Ivan Čabrilo at the position of senior PR consultant. For more than a decade Ivan worked as a journalist and editor, after which he gained ample experience in the PR profession and marketing. In the Chapter 4 agency, as a lead account, he will be in charge of McDonald’s and SAP, and will support other projects and clients.

During work in PR, Ivan has gained a wealth of experience, focusing on digital communication channels, devising digital strategies and advising clients in the approach to digital channels. Clients with whom he worked come from a range of industries: banking, telecommunications and IT companies, consumer goods, automotive, fashion industry … In the course of his career, while managing a team of specialists, he also acquired rich marketing experience in B2B communication within the ICT industry. It includes organization of internal events and professional conferences, production of marketing materials and managing marketing budgets of vendors.

MCDONALD’S IS CHANGING THE BIG MAC

The famous fast food chain decided to test changes to their well-known Big Mac, and will thus add Grand Mac and Mac Jr. to their offer.

Grand Mac will have 61 percent more beef than a regular Big Mac, an extra slice of cheese and larger buns, while Mac Jr. is designed to be suitable to be eaten on the go.

The chain will test their new burgers on 6 June at hundreds of its restaurants in Ohio and Dallas, AP reported.

SAMSUNG LAUNCHES EYE-PROTECTIVE APP  

Samsung has unveiled Samsung Safety Screen app that helps users, especially younger children, to keep their devices at an ideal distance from their eyes. This app is available for free for all Android devices at Google Play Store.

Samsung Safety Screen runs in the background on mobile devices, and parents can even activate it with a password protection. Using advanced facial recognition software, the app displays a friendly animation that turns off the screen when the device is brought too close to the eyes, and unlocks it only when the device is put away at the minimum recommended safe distance.

Developed at Samsung Gulf Electronics, in cooperation with Leo Burnett MENA, Samsung Safety Screen app has already received an award at the recent Dubai Lynx Festival.

P&G TO SPEND $1.5BN ON AGENCIES NEXT YEAR

Procter & Gamble (P&G) has cut its agency-related costs down from $2bn to a projected $1.5bn spend for the next year but there’s still room for improvement.

It shows the world’s largest advertiser is on track to shave off at least $500m in agency fees by next year. And yet in its third quarter results earlier today (26 April) it revealed there is “still more room to improve” as it eyes $200m in additional savings this year.

“After two strong years of savings, we’ll enter next year still spending $1.5 billion in agency-related marketing costs, still more room to improve,” said chief financial officer Jon Moeller.

Last year it reduced the 6,000 agencies it works with by nearly 40 per cent and cut agency and production spending by about $370m. This saw its sought-after media account in the US move to Omnicom while its so-called ‘Dish’ business – which spans some 32-countries and includes brands like Fairy – was consolidated with Publicis Worldwide.

YOUTUBE OFFERS NEW 6-SECOND MOBILE ADS

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content.

YouTube thus launched Bumper ads—six-second, unskippable video ads—that run before videos, similar to YouTube’s skippable TrueView ads. Unlike TrueView—which lets advertisers create an ad of any length—Bumper caps promos at six seconds, which could force marketers to build campaigns with mobile in mind, since smartphone users have shorter attention spans.

YouTube describes the new ad format as “little haikus of video ads” and will start rolling them out to advertisers this month. Media buyers can buy them through Google AdWords.

For example, Audi Germany has a 45-second TV spot as TrueView ads, but in the six-second format, the brand focused on two shots—one of a soccer player and one of car spinning in a circle.

PEPSI USING FIVE-SECOND TV ADS FOR NEW EMOJI BOTTLES

Yet another move to the short ad format like the one being rolled out by YouTube. For Pepsi, short is sweet when it comes to ads, which is why the brand is taking the unusual step of running five-second TV ads to support the cola’s new emoji-designed bottles.

See examples of the 5-second ads below.

The brand will run more than 100 online and TV ads beginning in mid-May that are five seconds in length, a Pepsi spokeswoman confirmed. “Consumers want a shorter form of everything. This is our way of transforming media to make it more relevant to consumers,” she said. The marketer is also seeking to make the ads as contextually relevant as possible. So an ad running during a baseball game will have a baseball theme, the spokeswoman said.

Agencies working on the campaign include Motive and Quietman.

FACEBOOK TO CHALLENGE SNAPCHAT WITH STAND-ALONE CAMERA APP

Facebook looks set to further its reach still further in the mobile messaging arena with the release of a stand-alone camera app which could rival Snapchat, according to reports in the Wall Street Journal.

The social networking king has tasked its ‘friend sharing’ team in London to come up with the goods but as yet development is at a preliminary stage – meaning any consumer ready product is still a long way off (if it arrives at all).

Whilst the WSJ cited people familiar with the matter for its story Facebook itself has declined to comment on the matter.

Tags: Chapter 4FacebookFacebookMcDonald'sP&GPepsiSamsungSARAJEVO BREWERYSNAPCHATSOZYoutube
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