Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
Photo: Borut Odlazek
BORUT ODLAZEK LEAVES SOZ
The management of the Slovenian Advertising Chamber (SOZ) and Borut Odlazek, who spent the last five years managing SOZ’s public relations, have amicably parted ways.
Before coming to the SOZ, Borut Odlazek was a communications adviser at the agency Pristop, and will now devote his time to finalizing his Masters, after which he will seek new business challenges.
We have had very good cooperation with Borut all these years, receiving information about the current activities of the SOZ, as well as the festivals Golden Drum and SOF. We would like to thank him on that cooperation, and on behalf of Media Marketing wish him success in his future career.
SARAJEVO BREWERY PRODUCES WHEAT BEER
After Oettinger Pils, under the license of Oettinger, Sarajevo Brewery has now also produced wheat beer. This beer will soon reach the market. Sarajevo Brewery produced Sarajevsko wheat beer in the 80s of the last century.
“Sarajevo Brewery was among the first in the region who produced wheat beer, more than 30 years ago, and restarting of production is a natural sequence of all of our efforts to continually improve production, quality and product offer. Brewing wheat beer is technologically very demanding. It’s ale, unfiltered beer, and you could say that we’ve produced a sort of industrially produced craft beer. We are proud that we are the only one in our country producing wheat beer, because it includes mastering of very demanding industrial processes, and this is another proof that the Sarajevo Brewery produces beer to the highest standards,” said the PR director of the Sarajevo Brewery Melisa Sefer-Licin.
Oettinger white, produced in the Sarajevo brewery, the unfiltered ale light wheat beer mild and refreshing taste, and the market will be able to find the non-return bottles of 0.5 liters and as a draft in exclusive restaurants.
Oettinger weiss, produced at the Sarajevo Brewery, is an unfiltered pale ale with mild and refreshing taste, and will be offered in the market in 0.5l bottles, and as a draft in exclusive restaurants.
AS OF JULY CROATS WILL BE ABLE TO HAVE DOMAINS WITH ŽĆČĐŠ LETTERS
Croatian Academic and Research Network CARNet announced that in the continuation of the liberalization of domain management, for the first time since there are .hr domains, users will be able to register a domain with one or two alphanumeric characters as paid domains, as well as domains with diacritics. Domains can be registered as of 4 July at noon.
Domains will be registered as so far, according to the principle of time priority without preference to any natural or legal person. Domains with diacritics ČĆŽŠĐ can be registered as free or paid – depending on meeting the conditions set out in the Regulations, and the desires of users.
Prices of domains for end users will be defined by the registrars, and the fee list of CARNet’s services to registrars is available at this link. (Poslovni.hr)
REINFORCEMENTS IN CHAPTER 4 TEAM
Team of the Chapter 4 Communications Consulting has been joined by Ivan Čabrilo at the position of senior PR consultant. For more than a decade Ivan worked as a journalist and editor, after which he gained ample experience in the PR profession and marketing. In the Chapter 4 agency, as a lead account, he will be in charge of McDonald’s and SAP, and will support other projects and clients.
During work in PR, Ivan has gained a wealth of experience, focusing on digital communication channels, devising digital strategies and advising clients in the approach to digital channels. Clients with whom he worked come from a range of industries: banking, telecommunications and IT companies, consumer goods, automotive, fashion industry … In the course of his career, while managing a team of specialists, he also acquired rich marketing experience in B2B communication within the ICT industry. It includes organization of internal events and professional conferences, production of marketing materials and managing marketing budgets of vendors.
MCDONALD’S IS CHANGING THE BIG MAC
The famous fast food chain decided to test changes to their well-known Big Mac, and will thus add Grand Mac and Mac Jr. to their offer.
Grand Mac will have 61 percent more beef than a regular Big Mac, an extra slice of cheese and larger buns, while Mac Jr. is designed to be suitable to be eaten on the go.
The chain will test their new burgers on 6 June at hundreds of its restaurants in Ohio and Dallas, AP reported.
SAMSUNG LAUNCHES EYE-PROTECTIVE APP
Samsung has unveiled Samsung Safety Screen app that helps users, especially younger children, to keep their devices at an ideal distance from their eyes. This app is available for free for all Android devices at Google Play Store.
Samsung Safety Screen runs in the background on mobile devices, and parents can even activate it with a password protection. Using advanced facial recognition software, the app displays a friendly animation that turns off the screen when the device is brought too close to the eyes, and unlocks it only when the device is put away at the minimum recommended safe distance.
Developed at Samsung Gulf Electronics, in cooperation with Leo Burnett MENA, Samsung Safety Screen app has already received an award at the recent Dubai Lynx Festival.
P&G TO SPEND $1.5BN ON AGENCIES NEXT YEAR
Procter & Gamble (P&G) has cut its agency-related costs down from $2bn to a projected $1.5bn spend for the next year but there’s still room for improvement.
It shows the world’s largest advertiser is on track to shave off at least $500m in agency fees by next year. And yet in its third quarter results earlier today (26 April) it revealed there is “still more room to improve” as it eyes $200m in additional savings this year.
“After two strong years of savings, we’ll enter next year still spending $1.5 billion in agency-related marketing costs, still more room to improve,” said chief financial officer Jon Moeller.
Last year it reduced the 6,000 agencies it works with by nearly 40 per cent and cut agency and production spending by about $370m. This saw its sought-after media account in the US move to Omnicom while its so-called ‘Dish’ business – which spans some 32-countries and includes brands like Fairy – was consolidated with Publicis Worldwide.
YOUTUBE OFFERS NEW 6-SECOND MOBILE ADS
As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content.
YouTube thus launched Bumper ads—six-second, unskippable video ads—that run before videos, similar to YouTube’s skippable TrueView ads. Unlike TrueView—which lets advertisers create an ad of any length—Bumper caps promos at six seconds, which could force marketers to build campaigns with mobile in mind, since smartphone users have shorter attention spans.
YouTube describes the new ad format as “little haikus of video ads” and will start rolling them out to advertisers this month. Media buyers can buy them through Google AdWords.
For example, Audi Germany has a 45-second TV spot as TrueView ads, but in the six-second format, the brand focused on two shots—one of a soccer player and one of car spinning in a circle.
PEPSI USING FIVE-SECOND TV ADS FOR NEW EMOJI BOTTLES
Yet another move to the short ad format like the one being rolled out by YouTube. For Pepsi, short is sweet when it comes to ads, which is why the brand is taking the unusual step of running five-second TV ads to support the cola’s new emoji-designed bottles.
See examples of the 5-second ads below.
The brand will run more than 100 online and TV ads beginning in mid-May that are five seconds in length, a Pepsi spokeswoman confirmed. “Consumers want a shorter form of everything. This is our way of transforming media to make it more relevant to consumers,” she said. The marketer is also seeking to make the ads as contextually relevant as possible. So an ad running during a baseball game will have a baseball theme, the spokeswoman said.
Agencies working on the campaign include Motive and Quietman.
FACEBOOK TO CHALLENGE SNAPCHAT WITH STAND-ALONE CAMERA APP
Facebook looks set to further its reach still further in the mobile messaging arena with the release of a stand-alone camera app which could rival Snapchat, according to reports in the Wall Street Journal.
The social networking king has tasked its ‘friend sharing’ team in London to come up with the goods but as yet development is at a preliminary stage – meaning any consumer ready product is still a long way off (if it arrives at all).
Whilst the WSJ cited people familiar with the matter for its story Facebook itself has declined to comment on the matter.
