Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
PROJECT BY ALLIANZ AND CROATIAN PARALYMPIC COMMITTEE DECLARED THIRD BEST SPONSORSHIP IN EUROPE
Allianz’s socially responsible project Be the Part that’s Missing won the bronze ESA Best of Europe award in the category of best sponsorship projects, at the award ceremony organized in London by the European Sponsorship Association – ESA.
Be the Part that’s Missing by Allianz, in cooperation with the Croatian Paralympic Committee (HPO), carried out as part of the multi-year sponsorship partnership, which aims to build a more tolerant society and promote Paralympic values – courage, determination, inspiration and equality. It is with this vision that Allianz, on the way towards this year’s Paralympic Games in Rio, launched a series of activities to reduce differences in attitude towards athletes with disabilities and those without disabilities, with emphasis on the passion of Paralympic athletes for the sport, their persistence and sacrifice on the road to sporting success, and inviting the media to give them a well-deserved media presence. Trying to “wake up” the fans, whose support is a boost in athletes’ backs, pushing them to give the best they can, the project was named Be the Part that’s Missing.
The project, in cooperation with Allianz, was created by advisory firm for strategic sponsorship Vetturelli from Croatia, whose representatives on behalf of Allianz Zagreb received this prestigious award. On the occasion of winning this award that was greeted in Allianz with great joy, head of corporate communications for Allianz, Vanja Bzik, said: “Paralympic athletes are an inspiration, motivation and the embodiment of Allianz values. The fact that in this Paralympic year we managed to bring down the prejudice against athletes with disabilities and build a ‘star status’ for these exceptional athletes is the true value of the project. We are pleased that it has been recognized at the international level. Such awards are always welcome confirmation that what we’re doing is relevant and leaves a visible mark, and it motivates us to do new similar projects and continue to contribute to building a better and more tolerant society.”
Award ESA Best of Europe is the seventh award that the project Be the Part that’s Missing has won. The digital part of the project was implemented in cooperation with the agency Degordian, and has already won the Awwwards “Site of the Day”, CSS Awards, CSS Winner and CSS Design Awards, while the entire project was named the best sponsorship in Croatia by the Slovenian Marketing Association, and the Croatian-German Chamber of Industry and Commerce awarded it the AHK Innovation Prize a couple of days ago.
More information about the project is available on the Facebook page Allianz ParaSport.
PREPARE FOR EFFIES
About fifty people took part in the first Effie training in Serbia, which was held on 9 February at the Radisson Blu Old Mill Hotel, organized by the Serbian branch of the IAA in order to inform the industry about the procedure for registering works for this renowned festival.
Žarko Sakan, Managing Director of New Moment New Ideas Company and a member of the Organizing Committee of Effie Festival Serbia, opened the event and presented basic information about the Effies and the importance of its introduction to the local market. He emphasized the role of the IAA and the success that has been achieved by obtaining a license.
Loic Mercier, Chief Strategy Officer at BBDO Paris, which was for years the most awarded agency at the Effie Festival, and a respected member of the European and global juries, also addressed the participants. Due to his rich experience Mercier was selected as lecturer so the Serbian market would be as better prepared for the new festival, which promotes and rewards effective communication.
“You are always more effective if you know the rules of the competition. That’s why I’m here,” said Mercier and recalled the basic rules of compiling quality registrations for Effie. As the five most common mistakes that are made when entering works, he said: “The story ‘doesn’t work’, it was written ‘without heart’, the effectiveness of communication is not clearly marked, relevant data is lacking, and it’s an idea that really isn’t a very good idea.”
Participants were able to ask questions and thus resolve their dilemmas regarding the process that is more complex and detailed than some other festivals.
More information about Effie Awards Serbia can be found at: www.effie.rs
Stega Tisak supports this year’s Days of Communication in the production of all printed materials of the festival, and is the main sponsor of the event Young Lions Croatia, thanks to which a team of young professionals will get a chance to represent Croatia at the world competition Young Lions at Cannes.
“We are very pleased that we can support young professionals in such a competition, which gives them the opportunity to show their skills and win the honor of representing their country at the world famous advertising festival, and with all this to help some of the humanitarian associations. We believe that the competition will attract a large number of those who want to test their skills, and that with our help it will become part of the tradition of Days of Communication,” said Marko Štritof, owner and Managing Director of Stega Tisak.
Applications for the competition are open until 15 March, and all information is available on the official website of Days of Communication at www.danikomunikacija.com. The festival will be held from 30 March to 2 April at the Hotel Lone in Rovinj.
DIGITAL TAKEOVER: HANDS-ON WORK ON DIGITAL MARKETING AT ALGEBRA’S WORKSHOPS
The common theme of all Algebra’s workshops at Digital Takeover is closely related to the specific areas for which the Algebra College educates new professionals, which are also the main focus of the conference – managing business through digital transformation and digital marketing.
Marijo Volarević, lecturer at the graduate level of digital marketing and Director of Business Development and Innovation Centre of T-HT, will hold a workshop entitled Digital data in marketing: Next Generation.
Participants will also have the chance to learn how to plan the process of digital transformation in the first place and make a good strategy, at a workshop led by Senad Kulenović, an assistant at the Algebra College and manager with years of experience in the telecommunications industry. He will explain what today’s digital changes mean for individuals and for companies, and which changes can be expected in the next three to ten years due to the strong pace of digital transformation in all areas.
In addition to these two workshops, available to all visitors of the conference Digital Takeover, Algebra College will also hold two specific, hands-on workshops for a limited number of participants, on the topics of data visualization, Google Analytics from the position of manager and budgeting digital marketing campaigns.
Under the auspices of the Digital Takeover Conference, Algebra College – IgBS, organizes a competition where young, promising employees under 30 years of age, interested in technology and its application in modern business, can show their inventiveness in using digital transformation. The most successful candidate will win a scholarship in the amount of 17,500.00 euros, which they will be able to use for e-Leadership MBA program.
Applications for this special contest will be accepted until 1 March (interested candidates can find further information on the site of the contest), after which the candidates will get their assignments.
25TH ANNUAL CRESTA AWARDS ISSUE CALL FOR ENTRIES
The Cresta Awards, which honor an absolute standard of creative excellence in international advertising and marketing communications since 1993, has issued the call for entries in its 25th worldwide competition.
All entries will be screened by several worldwide juries, who will compile a short-list of finalists that will be submitted to an International Grand Jury (cresta-awards.com/Jury_Grand) of expert creative directors, film specialists and graphic artists, chaired by Jury President Mr. Yuya Furukawa, Chief Creative Officer, Dentsu, Tokyo.
On Friday, 13 October 2017, the ‘winners gallery’ for the coveted Grand Prix, Gold, Silver and Bronze statuettes will be released in the form of a micro-site designed for all computer and mobile devices via (www.cresta-awards.com/2017).
The Cresta Awards are open to all advertising agencies, advertisers, studios, and production companies worldwide. Both national and international campaigns may compete. All advertising and marketing communications used since 1 January 2016 are eligible as entries into the following competitions: TV/Cinema/Online Film, Press, Outdoor, Radio, Ambient Media, Interactive, Direct Marketing, Integrated Campaigns, Promotions & Incentives, Design, Crafts and Branded Entertainment.
The deadline for entries is Friday 10 March 2017. All work must be submitted online at www.cresta-awards.com/registration.
FACEBOOK AGREES TO BE AUDITED BY MEDIA RATING COUNCIL
Facebook has agreed to be audited by the media industry’s measurement watchdog, the Media Rating Council (MRC), following backlash from the ad industry for its misreporting of data.
The MRC will verify the accuracy of the information it delivers to partners, after revelations last year that it had been misreporting its metrics for video ads and publisher partners.
Pressure mounted on the platform last week when Marc Pritchard, chief brand officer for Procter & Gamble, called for more transparent measurement practices by big tech companies.
It quickly extended its third-party verification partners to include 24 globally, including ComScore, Integral Ad Science, Visual IQ, Nielsen, Quantium, Moat, Kantar Millward Brown, Acxiom and more.
IPG REPORTS STRONG FOURTH QUARTER EARNINGS
IPG has reported a fourth-quarter income of $317.6m, up from $260.3m during the year prior.
According to the company, IPG’s fourth-quarter organic revenue increased 5.3% compared to the prior-year period. IPG’s organic revenue increased 7.8% internationally and 3.3% in the US.
The company’s full-year 2016 revenue was $7.85bn, up from 2015’s $7.61bn. The company is expecting organic revenue growth of 3%-4% for 2017.