PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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Home Diary

Diary of a Methuselah #81: We’re moving to Dubai!!! A portal there can annually earn €43 million from advertising! All we need is 3% of that

Sounds like a utopia, but you can’t succeed if you don’t try. We can’t fail. If we haven’t failed so far, there’s nothing that can kill us

13/09/2017
in Diary
2 min read
Diary of a Methuselah #81: We’re moving to Dubai!!! A portal there can annually earn €43 million from advertising! All we need is 3% of that

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović

Yesterday, we had the largest number of visits to the portal in the last few months. The new concept of content has proven excellent on the very first day. There will soon be more innovation, each day we think about how to adapt content as much as possible to the needs of people employed in the regional communications industry.

I’ve spent a little more time than usually on the analysis of where our readers come from. And they come from almost the entire world – not in large number, but every day about 10% of our visitors come from outside our region (yesterday: USA 51, Germany 23, UK 23, France 13, India 13, Greece 12, Austria 11, Australia 11, Brazil 6, Russia 6 all the way to New Zealand 7, Japan 5, and a number of other countries). That number is growing steadily. And while I was dealing with Google Analytics figures, Vesna Beganovic’s interview answers came through, and you get to read them today. Be sure to read it! Relax, rest your brain, get away from our everyday lives and enjoy it. I was fascinated by the fact that one portal had a yearly turnover of over €43 million in advertising revenue!!! OK, it’s probably a specific portal for investors because Dubai is all about investing. But we don’t need all those 43 million. Three percent would be enough to cover our living and working expenses in the UAE, and make for a decent living. Thanks to the Internet, we could start from Sarajevo for the start. Connect the communications industry of all countries in that region. Why not? Sounds like utopia, but you can’t succeed if you don’t try. We can’t fail. If we haven’t failed so far, there’s nothing that can kill us. We might even find some investor who would join us on this adventure.

Will some competitor be faster than us, if they really think this is doable? I doubt it. There are few fools like us.

I still don’t think seriously about this, but just for the kicks. But when the virus settles in, it starts to spread. I know it will be like that for me if the last 67 years that I know myself are any indication. When Armin, my confectioner from Dobrinja, could go to Dubai and make his cakes in the most luxurious hotel there, why couldn’t I make a portal? This right now is a scrapper’s life. I’m content with this as well, but it could be better. It certainly could. The excitement I feel every morning at 5 o’clock when I open an empty (or semi-empty) content folder for tomorrow, and I know it needs to be filled, is unimaginable. Vesna left her daughter Medina in Dubai to run the agency. I could send my daughter Asja. If only I could persuade her, I would go at it straight away. Asja is fantastic. She ran the international relations of Media Marketing until one year she went to Cannes. She returned and said, “Daddy, please don’t count on me anymore. I got so repulsed by this industry in Cannes, that I no longer have the strength nor will to work in it.”

Who knows what time will bring…

Wednesday, 6 September 2017

Tags: Diary
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