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Diary of a Methuselah #81: We’re moving to Dubai!!! A portal there can annually earn €43 million from advertising! All we need is 3% of that

Sounds like a utopia, but you can’t succeed if you don’t try. We can’t fail. If we haven’t failed so far, there’s nothing that can kill us

Ekrem DupanovićbyEkrem Dupanović
07/09/2017
in Diary
Reading Time: 2 mins read
Diary of a Methuselah #81: We’re moving to Dubai!!! A portal there can annually earn €43 million from advertising! All we need is 3% of that
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By: Ekrem Dupanović

Yesterday, we had the largest number of visits to the portal in the last few months. The new concept of content has proven excellent on the very first day. There will soon be more innovation, each day we think about how to adapt content as much as possible to the needs of people employed in the regional communications industry.

I’ve spent a little more time than usually on the analysis of where our readers come from. And they come from almost the entire world – not in large number, but every day about 10% of our visitors come from outside our region (yesterday: USA 51, Germany 23, UK 23, France 13, India 13, Greece 12, Austria 11, Australia 11, Brazil 6, Russia 6 all the way to New Zealand 7, Japan 5, and a number of other countries). That number is growing steadily. And while I was dealing with Google Analytics figures, Vesna Beganovic’s interview answers came through, and you get to read them today. Be sure to read it! Relax, rest your brain, get away from our everyday lives and enjoy it. I was fascinated by the fact that one portal had a yearly turnover of over €43 million in advertising revenue!!! OK, it’s probably a specific portal for investors because Dubai is all about investing. But we don’t need all those 43 million. Three percent would be enough to cover our living and working expenses in the UAE, and make for a decent living. Thanks to the Internet, we could start from Sarajevo for the start. Connect the communications industry of all countries in that region. Why not? Sounds like utopia, but you can’t succeed if you don’t try. We can’t fail. If we haven’t failed so far, there’s nothing that can kill us. We might even find some investor who would join us on this adventure.

Will some competitor be faster than us, if they really think this is doable? I doubt it. There are few fools like us.

I still don’t think seriously about this, but just for the kicks. But when the virus settles in, it starts to spread. I know it will be like that for me if the last 67 years that I know myself are any indication. When Armin, my confectioner from Dobrinja, could go to Dubai and make his cakes in the most luxurious hotel there, why couldn’t I make a portal? This right now is a scrapper’s life. I’m content with this as well, but it could be better. It certainly could. The excitement I feel every morning at 5 o’clock when I open an empty (or semi-empty) content folder for tomorrow, and I know it needs to be filled, is unimaginable. Vesna left her daughter Medina in Dubai to run the agency. I could send my daughter Asja. If only I could persuade her, I would go at it straight away. Asja is fantastic. She ran the international relations of Media Marketing until one year she went to Cannes. She returned and said, “Daddy, please don’t count on me anymore. I got so repulsed by this industry in Cannes, that I no longer have the strength nor will to work in it.”

Who knows what time will bring…

Wednesday, 6 September 2017

Autor

  • Ekrem Dupanović
    Ekrem Dupanović
    EKREM DUPANOVIĆ, founder of Media Marketing portal, author of the Creative PortfolioHe started working in the advertising and PR industry 54 years ago (in 1970). For the first 15 years, he worked in the economic and advertising program of Radio Sarajevo (1970-1985), after which he joined the marketing agency OSSA, where he led the sports marketing team for five years. In 1990, he was appointed director of the Yugoslav-Swiss marketing agency IMS/STUDIO 6 Yugoslavia, established through a joint venture by OSSA and IMS/STUDIO 6 Lausanne. Shortly after its founding, he signed a contract with the Yugoslav Prime Minister Ante Marković, making IMS/STUDIO 6 Yugoslavia the first official agency of a Yugoslav government.He worked on sponsorship projects for major international events, such as the Winter Olympic Games Sarajevo 1984, the World Cup Ski Finals Sarajevo 1987 (marketing director), the European Athletics Championships "Split 1990" (marketing director), the World Ski Flying Championships "Planica 1994," and others. He managed the sponsorship of Monica Seles from her early days to becoming the world’s number one female tennis player. He is the author of the Woman.Comm Club project, which is successfully expanding in all countries of the Adriatic region.
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