Drugi jezik na kojem je dostupan ovaj članak: Bosnian
World’s largest social network found itself in a sea of trouble after a scandal about the misuse of its data surfaced in the last couple of days. According to several global media outlets, including The Guardian’s Observer and The New York Times, Facebook failed to protect the data of about 50 million of its users, which was then misused in the 2016 US election.
The news sent Facebook’s shareholders running, leading to a massive sell out of the platforms stock, which resulted in company’s share price plummeting 7% on Monday, and additional 2.7% Tuesday.
All in all, the platform suffered losses of almost $40bn almost overnight. The immediate losses however are not the only concern for the brand, as the whole incident has raised the volume of legislators’ demands for stricter oversight, primarily in the US and the UK, which could mean the use of data in advertising is at risk and third-party measurement partners may face even more restrictions from Facebook.
Facebook’s Vice president of marketing Carolyn Everson admitted that she was ‘outraged and beyond disturbed’ by the reports while addressing the ShopTalk retail conference, adding: “If the allegations are true, this is an incredible violation of everything that we stand for.”
Reports in the New York Times and the Guardian suggest that Cambridge Analytica received the illicit data in 2015 from a Russian-American researcher and had never deleted the data despite claiming that it had done so.