Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
Do you believe in love at first sight? Or love over the transfer of an earbud?
That’s the subject of “Sway,” this year’s holiday ad from Apple. It follows a woman walking down a snow-dusted street. She briefly stops to whip out her iPhone X and put on Sam Smith’s “Palace“, transmitted through her AirPods, and the world transforms into a private stage that she dances wistfully across.
The story picks up when she slams into a handsome stranger, who catches her mid-twirl. As they gaze into each other’s faces, the woman puts one of her AirPods into his ears, creating a connection that enables them to move together.
https://www.youtube.com/watch?v=1lGHZ5NMHRY
The stars of “Sway” are actually married professional dancers, who met while auditioning for a dance company in New York City.
You can feel their affinity as they dance through the glistening foundations of their relationship. The choreography is deceptively light-footed, orchestrated to feel like spontaneous intimacy; some moments are breathtaking, like when the man boosts the woman into the air for a flip.