Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
AGENCY BRANDOCTOR CLOSES SHOP
As of February 2017, Brandoctor will no longer be operational and will cease to function as a legal entity for branding. After 14 years of service as senior brand consultant and partner at Brandoctor, Anja Bauer Minkara has moved on to opening her own branding agency named Fabular.
Davor Bruketa and Nikola Žinić, also partners in Brandoctor, will as of February 2017 start offering branding as part of their communication services within their agency Bruketa & Žinić.
Brandoctor is renowned to have won numerous global accolades such as Benchmarks, Red Dot, Art Directors Club New York and Design Week London. The agency is also famous for having won the REBRAND 100® Global – the biggest and most renowned global branding recognition award 8 years in a row. In 2015 brand consultants at Brandoctor received the REBRAND Hall of Fame™ recognition which placed them amongst the 25 most successful brand consultants globally.
6. DIGGIT ANNOUNCES LIDIJA RAKUŠA AS PRESIDENT OF THE JURY
Within the sixth Slovenian Conference on Digital Communications – DIGGIT, for the fourth time will be held the competition for outstanding achievements in the field of digital communication. A ten-member jury, led by Lidija Rakuša, will decide who will climb on the stage on 6 June 2017 to receive the gold and Grand Prix of DIGGIT.
Along with president of the jury Lidija Rakuša, manager of media buying at Lidl Slovenia, entries will be reviewed by: Milena Jakovljevič, co-owner and head of digital marketing digital agency Mediodrom; MSc. Mitja Jereb, strategic director of digital agency Renderspace, MSc. Jaka Lenardič, director of digital agency ENKI, Urša Mivšek Sitar, director of the Ljubljana branch of advertising agency AV studio, Barbara Randić, head of market communications for the region Adriatic in the company Renault Nissan Slovenia, Maja Remic, director of Internet marketing and sales at Merkur, Zoran Savin, director of Styria digital marketplaces, Robert Schmitzer, Director of digital development at Delo, deputy editor in chief of Slovenskih novic and leader of the portal slovenskenovice.si, and MSc. Primož Zupan, director of MBILLS.
IDEA LAUNCHES SERIES OF EDUCATIONAL WORKSHOPS
For the second consecutive year IDEA has launched an initiative in the framework of which it will hold workshops for children in four Belgrade municipalities, in order to educate them about the importance of a healthy lifestyle and diet.
At the beginning of this action, children in the kindergarten Biser had the opportunity to meet the workshop leader Osman Ahmed, a famous host, and in an interesting play learn about the facts because of which fruits and vegetables are recommended as part of a healthy diet. Numerous questions from the kids were evidence that this topic is very interesting for them, as they didn’t hesitate to learn new things when it comes to a healthy diet.
During February, these workshops will tour kindergartens in three municipalities in Belgrade, so that more children could adopt healthy habits that will contribute to better childhood and a healthy attitude towards life.
GOOGLE BEATS APPLE AS MOST VALUABLE BRAND
Google has been named the world’s most valuable brand, knocking Apple into second place.
Google secured the top spot after a 24% yearly increase saw the brand valued at $109 billion, according to the Brand Finance Global 500 list.
After five years in the top spot, Apple dropped to second place after its brand value plunged 27% to $107 billion. Despite this, Apple reported this week that it had seen its most successful quarter ever.
However, it was the Chinese brands that demonstrated some of the largest growth in brand values. Alibaba jumped 94% to be ranked the 23rd most valuable global brand at $35 billion, while Tencent surged 124% to 47th place at $22 billion, and WeChat increased its value 103% to $13 billion to take the 100th spot.
P&G TO REVIEW ALL AGENCY CONTRACTS IN 2017 AMID TRANSPARENCY CONCERNS
Procter & Gamble’s (P&G) top marketer Marc Pritchard has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.
It forms part of a four-point plan the business has put in place to exert greater control over the quality of its media strategy and ultimately create better advertising to drive growth.
This isn’t the first time the marketer for brands including Ariel, Pampers and Always has been vocal on the reputation the industry has garnered for bad advertising and has previously evaluated how it spends with Facebook because it was getting “too targeted”.
YANNICK BOLLORÉ IS NOW GLOBAL CEO OF HAVAS CREATIVE GROUP
Major leadership changes are coming to Havas Group. The group announced that longtime global CEO of Havas Creative Group and Havas Worldwide, Andrew Benett, will be leaving the network.
Yannick Bolloré, the current chairman and CEO of Havas Group, will add the role of global CEO of Havas Creative Group to his list of duties in Benett’s absence. Changes are in effect immediately.
No word on why Benett is leaving the group, or what he plans to do next.