Drugi jezik na kojem je dostupan ovaj članak: Bosnian
DEGORDIAN WINS 3 AVA AWARDS
Zagreb based Degordian recently won three Ava Digital Awards, a platinum award in the Business to Consumer category for the website they did for Ožujsko beer, and two gold awards for their own rebranding, one in the category of Marketing, PR, Advertising, Digital Agency for their new website, and the second in the category Motion Graphics Explanation for agency video. When it comes to their work for Ožujsko, the agency said: “Ožujsko is Croatia’s No. 1 beer brand. It’s produced by Zagrebačka pivovara, the biggest brewery in the country that’s also a part of the Molson Coors Brewing Company. Ožujsko gave us an opportunity to make their message resonate on the mother of all projects, designing their new website.”
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept direction, design and production of digital communication. Work ranges from digital engagement campaigns, to audio and video production, website development, social media interaction and mobile marketing.
HOW TO ATTRACT CUSTOMERS WITH CONTENT
A series of one-day seminars will be held in March throughout the region, on the topic of content marketing. Content marketing is the latest trend in leaving an impression, connecting with customers, building image, and ultimately improving business. Seminars will be held in Podgorica 7 March, Mostar 8 March, Sarajevo 9 March and Banja Luka 10 March. Lecturer at the seminars will be Ilija Brajković, an expert present on the online scene for years now and partner in the full-service agency for social networks Akcija, where he manages relations with customers and fans. He worked as a community manager for the popular Croatian startup ShoutEm, band Zabranjeno pušenje and clients such as Microsoft, the Tourist Board of Zagreb, Suzuki and Renault.
More info about the seminar and the application with details can be found at: www.apriori.ba
EUROPEAN ADVERTISING INDUSTRY ENTERS 2016 WITH A HIGHER DEGREE OF CONFIDENCE
The European Association of Communications Agencies – EACEA, whose member is the Slovenian Association of Advertising Agencies operating within the Slovenian Advertising Chamber, presented the February index of business confidence of European advertising industry that measures the different views on the advertising industry, such as: changes in levels of trust in the advertising industry, expectations, development of employment and demand for advertising services.
The index shows that the European advertising industry began 2016 with a much higher degree of confidence than it had at the end of 2015. Similarly, the index shows that the Mediterranean part of Europe has higher expectations for demand than is the case with Western Europe, while in the regions of Northern and Central / Eastern Europe there is more optimism that the level of employment will increase.
At the regional and national level, there are significant differences. Trust of companies in advertising and marketing is the lowest in Greece (-14), followed by Estonia (-6) and Belgium (-4). France, one of the largest European advertising markets, also has a low level of confidence (-2), although it has improved since October, when it stood at -8. The highest level of confidence is in Malta (+62), Slovenia (+32) and in Romania (+28). Trust has strongly increased in the UK from -10.7 in October 2015 to +9.2 in January 2016.
MILLENNIALS – A SPECIAL TARGET GROUP
There are 800,000 members of the Generation Y in Serbia. All are online, all have smartphones (94%), they use an average of 2.8 devices to communicate (they are better equipped than “peers” in the United States and Europe!). They spend on average 100 minutes a day on Facebook …
The behavioral study Millennials Serbia was conducted by the agency Partner Research Solutions and it was presented last Friday at a seminar New Perspective on Marketing Research, where a representative of the agency Homepage spoke about the possible effective directions and ways of communication with this particular target group.
In a series of interesting information about this target group there are data that give serious homework to marketing agencies, and one of them is that as many as 53% of them use AdBlocker or similar applications to block ads / banners.
Here you can view a video clip of the presentation and the panel discussion.
Presentation of the research is available here.
VLADIMIR ČEH TO PRESENT THE BOOK “RAT I PLAKAT: 1914-1918” AND OPEN THE EXHIBITION ON WOMEN, WAR AND POSTER: 1914-1918
The book Rat i Plakat: 1914 do 1918 (War and Poster: 1914 to 1918) will be presented Wednesday, 24 February, at 18h30 in the Museum of Applied Arts in Belgrade. The book was sponsored by the Ministry of Culture and Information of Serbia, in the framework of the program for marking the centenary of the First World War, and was prepared by Vladimir Čeh, founder of the Institute of History of Advertising.
The promotion will include demonstration of the multimedia dimension of this publication. In addition to 240 posters in the book, readers will be able to use their mobile phone or tablet to “scroll” through close to 500 posters that will be presented on seven TV screens at the exhibit, thanks to the application made by Vitomir Jevremović. The 30-minute film will also be mentioned, in which the author acts as a “guide through the exhibition”, while the exhibition is commented on by participants of the last year’s conference “Ten to one”, dedicated to the topic “War and Poster”. After promotion, the film will be available on social networks.
On the same day, in the same place at 19h00 the exhibition Woman, War and Poster: 1914-1918 will be opened. On the posters from the Library of Congress in Washington, the Military Museum in London, the Central State Museum of Contemporary History in Moscow, the Canadian Museum of World War II in Ottawa and the National Library in Belgrade in the lead role are women. They appear on posters in two versions, depending on to whom the message is intended, who the target group is. She is a symbol when the message is intended for men, and as an actor, a participant in the events, when the message is intended for women. Posters at the exhibition are presented in the same way, according to the “gender” of the target group: when it comes to men, topics are the state, the victim and the mother, and when the target group are women, topics are housewives, workers, volunteers and women on the front lines.
The opening will be preceded by “protest procession” of women in costumes from the beginning of the last century and banners of struggle for women’s rights, headed by Gorica Popović. The procession (six women) at 18h will walk the pedestrian zone, Knez Mihajlova street and the environment, and at 19h will open the exhibition. The opening speech will be given by Gorica Popović and Vladimir Čeh.