The 7th edition of Prague International Advertising Festival – PIAF will offer 2 conferences in one. Next to the now traditional PIAF workshops, the 1st day will focus on the topic of sports marketing. In total visitors will get to see 30 speakers from 10 different countries. The festival takes place on April 26th and 27th in Prague.
“We believe that there is a lot we can still learn in this field. Many brands are connected to this area and opportunities literally appear in front of our eyes, ” says Marek Hlavica, Director of PIAF.
Among the most interesting speakers are experts from London branch of the Octagon agency, who will present ways of evaluating sponsorship projects. The expert from the Austrian SK Rapid Vienna will explain how the club managed to raise three million EUR from its fans for the construction of a new stadium. British agency Activative will present methods of activating sponsorship projects. The Chief of Digital Communication at Borussia Dortmund will reveal how current technologies can help create a relationship between a brand and its fans. Snowboarder and Olympic Gold medalist Eva Samkova will also share her experience with sponsorship.
The second day will offer among other things a look at the changing position of luxury brands. Shandor Gancs from Dutch agency BSUR has extensive experience with this topic. Daniel Fischer from the bank UBS will describe the reaction of a famous traditional brand during the hard times of Swiss banking. The present and future of social networks and their limits in commercial communication will be analyzed by Jan Rezab, founder of Social Bakers. Designer Anna Maresova, author of luxury sex toys, will speak about the combination of unique design and obstinacy in fulfilling ones dream.
PIAF will also offer a free screening for students and marketing aficionados – Shots in the Dark. The conference will culminate with the presentation of the winners of the international competition and the closing party.
More about the program at www.piafawards.com/conference
