PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Croatian media record third consecutive year with growth of advertising investment

Results of HURA’s Media AdEx confirm the favorable business climate in the industry, and the largest increase is still recorded in online advertising

01/08/2017
in News
2 min read
Croatian media record third consecutive year with growth of advertising investment 1

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The Croatian Association of Communications Agencies (HURA) has announced an estimate of advertising investment in leading Croatian media for 2016. According to the estimates of HURA Media AdEx (Advertising Expenditure), a total of HRK 1,493,000,000.00 (about EUR 200 million) was invested in the leasing of advertising space in the leading media, representing an increase of 2.8% compared to 2015. Investment in advertising has soared for the third consecutive year, and the largest increase, 27%, was recorded in Internet advertising.

With the growth in online advertising and overall growth at all channel levels, the latest Media AdEx also recorded an increase in investment in TV advertising (2%) and investment in out-of-home advertising (2%). The negative trend of declining advertising in press and radio has been present since 2015, and this year there was a drop of -8% in press and a drop of -2% for radio. Given the share of individual types of communication channels in the overall investment, TV is still dominating with 51%, followed by print with 17% and online with 14%.

“The continued growth in media lease investment for the third consecutive year confirms that advertisers recognize the unavoidable value of this segment of the market communications industry for their business, which is recovering after the 2008 and 2009 crisis. We believe that this trend will continue in the future and thus contribute to the development of the industry through innovation of advertising channels and offering of new products and services. The drop in investment in the lease of media space in print media and radio is partly interpreted by the development of digital channels and the changing habits of readers who now largely consume content via online channels,” said Božidar Abramović, member of HURA’s Management Board and head of media section that prepared the HURA Media AdEx.

HURA Media AdEX is an estimate of the lease of media space in the primary communications channels: major television stations, major print publishers, radio publishers, major providers of outdoor advertising and internet channels. The amount obtained relates to the estimate of net investment in conventional advertising (ATL – Above the Line) by type of media in HRK million according to the HURA Media Committee’s estimate. The amount does not include the elaboration of creative ideas, production and special formats.

The primary sources of estimation data are:

  • MediaPuls
  • AGB Nielsen
Tags: AdvertisingHURAMedia AdEx
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