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    chevrole-naslovnica

    McCann Worldgroup México and Chevrolet break fear to run out of power in an electric car

    Goodvertising-naslovnica

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    30-godina-naslovnica

    30 Years of Experience

    influenceri-naslovnica

    Influencing the influencers

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    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

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Advertising in the time of Covid

100 years ago, the messages were pretty much the same as today’s. 

18/05/2020
in Featured, Opinion
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By Patrick Collister

I would like to take all the credit for the ads I am sharing with you but can claim none. My mate Malcolm Auld got his mate Henry Newrick to delve into his archive and find the ads that ran in 1918 in response to the Spanish Flu pandemic.

Of course, there was no radio then. No telly, no internet. Just papers, periodicals and flyers. It was called Spanish Flu but some people thought it started in the UK. Oops. That said, the first case was recorded at a military base in Kansas on March 11th 1918.

100 years ago, the messages were pretty much the same as today’s. Wash your hands thoroughly and often. Wear a mask. Cough, sneeze into a handkerchief. Avoid crowds. Ride a bicycle. (i.e. take exercise) Sport was stopped.

If you want to unsubscribe, as I say, just email me back saying SOD OFF and I’ll get the picture. If you want to subscribe to Malcolm Auld’s newsletter, then you’re in for a treat. Go to: https://themalcolmauldblog.com/

And if you would like Henry Newrick’s booklet of over 100 ads of the time, email me more nicely and I’ll send you a PDF. What Henry writes in his intro is:

The great advantage we have in the 21st century is that even though countries are in lock-down and cross border travel is restricted we do have the means of communicating with each other through the internet – whether by email, social media, voice or video conferencing. We may be down but we are certainly not out.

One real danger as I see it is that we have now put virtually all our faith in one means of communication, the internet. I have long said that the most dangerous number in business is one and with the slow death of print media due to diminishing advertising and greater reliance on the internet in its various guises we are, as a society, taking a great risk.

If for any reason the internet is taken down, whether regionally, nationally or globally we will be well and truly ‘up the creek without a paddle’.

As the publisher of a print-based title, I know what he means!!!

Tags: Patrick Collister
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