Drugi jezik na kojem je dostupan ovaj članak: Bosnian
How many times have we heard comments like “girls shouldn’t play that sport” or seen girls’ teams playing in half-filled arenas? What impact does this have on girls and their desire to play sports?
These are important questions which Always – the global leader in care for women and the brand committed to supporting the self-confidence of girls – is interested in. It is interested in sports activities that are recognized for their deep and long-term impact on helping girls build and maintain confidence. As the world prepares for the Olympics in Rio in 2016, Always wants to urge, encourage and inspire girls everywhere to Keep playing #LikeAGirl!
According to the latest Always Confidence & Puberty Survey, by the end of puberty half of the girls who participated in the survey (51%) will give up on sport. In order to help bring this issue to the spotlight, Always partnered up with the Oscar-winning filmmaker Nanette Burstein in order to discover how girls feel when it comes to sport. In the new #LikeAGirl video, girls were interviewed about their sports experiences, challenges and benefits – what helped them stay in the game, or what led them to give up. Listen to their stories and become motivated by their passionate rallying call for all girls to keep playing:
“As someone who grew up playing sports, and also as the mother of a seven-year-old daughter, I know how important sports participation can be in helping girls build the confidence and skills that will serve them throughout life. I hope this video will start the conversation and inspire girls to keep playing,” said Burstein. “I love and support #LikeAGirl campaign,” Burstein said, adding that she is excited for the partnership with Always in light of the coming Olympic Games.
Many studies have found that ongoing participation in sports is a high contributor to confidence in girls, at any level, and provides valuable skills to help them stay confident to do any and every thing later in life. In fact, a recent 2015 U.S. consumer data study, showed that women ages 18 to 24 are twice as likely to be confident if they play sports regularly, compared to those who do not play at all. Additionally, the recent Always survey found that girls reported that three of the top benefits of staying in sports are increased confidence, teamwork, and leadership skills. However, despite the known benefits, girls still report that they don’t feel like they belong in sports. Further, 67 percent of girls feel that society does not encourage them to play sports.
“The Olympic Games are a time when – all around the world – female sports participation is elevated in the public eye, and for that reason, we could not think of a better moment to drive awareness of the critical role sports play in building girls’ confidence,” said Michele Baeten, Always Associate Director, Procter & Gamble. “We will rally and unite Olympic athletes, the International and National Olympic Committees and other organizations, to spark a change and inspire a world in which every girl truly feels that she can play sports and will Keep Playing #LikeAGirl!”
Always is inviting everybody to join in to rewrite the rules and keep girls in sports. For more than three decades, we’ve empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident. Always thus calls on everyone to post pictures, videos or tweets using the #LikeAGirl hashtag and show support that will inspire girls to keep playing.
Here are some of the key findings of the “Always Puberty & Confidence Wave IV”
- By age 17, at the end of puberty, more than half of girls (51%) will have quit sports
- 7 out of 10 girls who quit sports during puberty felt they did not belong in sports
- Only 1/3 of girls feel that society encourages girls to play sports
- Three of the top benefits of staying in sports girls reported are increased confidence (62%), teamwork (64%) and leadership skills (54%)
