Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Valicon Knowledge Club (VKC) is a conference that brings together a large number of regional experts and aims to encourage business networking, acquiring new knowledge and ideas, as well as the exchange of experiences between themselves, their partners and individuals interested in analytics, marketing and strategic planning, regardless of whether they come from the commercial or public sector.
As in previous years, registration for the conference is free of charge, but the number of participants is limited.
So book your place – submit an application here.
PROGRAM:
Hitchhiker’s Guide to the Galaxy: Babel fish
*Rod Lord´s Babel Fish© “Babel fish” is a universal translator that transcends all language differences between species.
We can recognize the fish from Douglas Adams’ “Hitchhiker’s Guide to the Galaxy”. It’s the oldest thing in the universe and at the same time the strangest being in the universe, which feeds on the energy of brain waves, is placed in the ear and translates any language.
Four Rooms: Aleksandar “Tarantino” Milanović
Four rooms, four scenarios, four stories. Seemingly all unrelated, but there is a person that connects all the stories. Tim Roth? Nah. It’s Aleksandar “Quentin” Milanović, the director of this exciting lecture. Hear interesting stories, find the common thread of the four rooms and see the power of advanced, predictive business analytics. This is no futuristic story – it’s our present and our reality.
1984: Big Brother is watching you: Zenel “Orwel” Batagelj
The first presentation of Valicon’s DigitAll Platform in Bosnia and Herzegovina. We solve the problem that almost all of us have – how to activate and digitize a database of existing clients? How to supplement it with additional relevant information (and what that is) and finally, how to sell more with the Silverpop Cloud service. This is the Orwellian idea – that someone is watching you – all presented through a concrete illustrative example.
Special Report / Minority Report: Josip “Spielberg” Tvrtković
Spielberg’s classic as interpreted by Valicon. A tense SF story from the future that is actually already here. Like Tom Cruise, discover the intentions of your clients, before they themselves become aware of them. But unlike the youthful Cruise, instead of using a prophetess and mediums of questionable quality, by using advanced IBM analytics, big data and small data access, you can predict their decisions before they happen. Customer loyalty is not a permanent category – prepare the right offer for them before the competition snatches them. Same as for an action hero, your goal is to acquire the right skills – by increasing acquisitions, strengthening loyalty and reducing churn.
Who’s Singin’ Over There: Ismir “Miško” Omeragić
What’s the business model of the family business of the most famous Yugoslav transport company, Krstić and Son? What were the additional products and how to open a new stream of income in the pre-war Yugoslavia of 1941. Who has not paid for the ticket? Uncle? Only Uncle? What ticket? A plane ticket!!!! But, who’s that singing over there?
Lord of the Rings: Edina “Hobbit” Šećović
Valicon is in an endless adventure of searching for the identity of the brand – a better understanding of the universal story that the brand is telling now, but also the story that it wants to tell in the future. This is an exciting quest, full of muses, wise men, heroes, rulers, and the paths we choose in order to be even better and clearer – to ourselves and others. What is it that we are, where do we want to go and what do we want to become? And what do Hobbits and the Little Prince have in common?
Matrix: Ismir “Neo” Omeragić
Keanu is definitely recognized as a lover, but secretly he is also a hacker, known as Ne(ur)o. Unlike others, he has perfect concentration, but is also very pleasantly emotional. He is determined to understand the meaning of the mysterious activity of the brain, all with the help of the Matrix, the EEG cap, a pair of other devices and a team of scientists around him. They all believe that He is the Chosen One. He, his people and his tools can solve the major challenges facing advertising research. Rumour has it that Will Smith turned down the role. Ne(ur)o definitely didn’t.
To the End of the World / Bis ans Ende der Welt: Zenel “Wenders” Batagelj
Conclusion
Everyone’s expecting you!
