Drugi jezik na kojem je dostupan ovaj članak: Bosnian
VALICON KNOWLEDGE CLUB ANNOUNCES THE PROGRAM OF ‘BABEL FISH’ CONFERENCE
The conference will be held Thursday, 4 February 2016, from 09:00 to 14:15 hrs. in the Vijećnica, Sarajevo.
Valicon Knowledge Club (VKC) is a conference that brings together a large number of regional experts and aims to encourage business networking, acquiring new knowledge and ideas, as well as the exchange of experiences between them, their partners and individuals interested in analytics, marketing and strategic planning, regardless of whether they come from commercial or public sector. (Read more)
STEFAN SAGMEISTER’S EXHIBITION IN VIENNA
Stefan Sagmeister (54) is an Austrian national who lives and works in New York.
After completing the studies of applied arts in Vienna, in 1986 he enrolled in the post-graduate study at the Pratt Institute in New York. Six years later he joined the Leo Burnett and its subsidiary in Hong Kong, but not for long. The very next year (1993) he returned to New York and began working in Tibor Kalman’s design studio. That did not last long either, because a couple of months later Kalman closed the studio. Sagmeister then opened his own design agency. Among other things, he began working on covers for the Rolling Stones, Talking Heads, Louis Reed, the Guggenheim Museum and other renowned clients. He has exhibited his work all over the world: New York, Philadelphia, Tokyo, Osaka, Seoul, Paris, Lausanne, Zurich, Vienna, Prague, Berlin, Toronto, Los Angeles and other world metropolises. He thus entered the history of graphic design.
The exhibition titled The Happy Show, prepared by the Institute for Contemporary Art, University of Pennsylvania, after tours in the United States and in Paris, is now open in Vienna (Museum of Applied Arts MAK) and will last until 28 March.
BRANDS CAN NOW FIND OUT IN REAL TIME HOW MANY PEOPLE WATCH THEIR ADS
Advertisers this year will not have to wait for hours or days after this year’s Super Bowl to find out how many people have viewed their ads during the big game. TV ad tracking company iSpot.tv has rolled out a new set of metrics that will provide real-time insight into view rates, impressions and unduplicated reach for their ads. The service, which has tracked ad activity for three years, now provides this data for national and local ads viewed on TV screens, whether they’re viewed live, time shifted, or via VOD or OTT.
The company is utilizing technology embedded into the firmware of 10 million TV sets in the U.S., that detects any kind of content, including ads, on the screens. iSpot.tv tags ads in its commercial catalog using fingerprint technology and tracks them on the screen with ACR, or automatic content recognition, no matter what kind of device is connected to the television.
CHEIL WORLDWIDE AND SAMSUNG HELP NORTH KOREAN DEFECTORS WITH “SOULMATE” MENTAL HEALTH PROJECT
Cheil Worldwide has instigated a project between itself, Samsung Medical Centre and charity Korea Hana Foundation, to help North Korean defectors better integrate and gain mental health support.
The ‘Soulmate’ project follows on from a Cannes Lions Bronze awarded app created by Cheil called ‘South Korean – North Korean Translator’ that helped bridge language differences.
The partnership will see specialists from Samsung Medical Center’s Social Mental Health Institute developing psychotherapy and education programs and Korea Hana Foundation, a public institute to help settlement of North Korean defectors, being a liaison between the schools for young defectors and the Soulmate project..