Sources: Adweek, TheDrum
Going towards this year’s Super Bowl, new advertisers and their ads for the big event are being presented, and there are also rumours on some rejected ads.
Snickers has released a teaser of its ad prepared for the Super Bowl, which features the unforgettable Marilyn Monroe. In the spirit of Snickers’ campaign “You’re Not You When You’re Hungry”, Monroe enters the stage to congratulate the 50th birthday of the Super Bowl, but apparently she should have had a bite before stepping under the spotlight.
https://youtu.be/D8sEo7JJepY
The 30-second spot, in which the blonde bomb shell reprises her famous „Happy Birthday“ for John F. Kennedy, was done by the BBDO New York, and will be aired during the 7 February telecast.
Pokémon have also unveiled their Super Bowl ad, in its entirety. Spot with the slogan “Train On” was done by the ad agency Omelet Los Angeles. Pokémon are celebrating their 20th birthday with this spot, and the ad is part of a year-round campaign dedicated to the anniversary. During its 20 years of existence, Pokémon globally sold about 275 million video games and 21.5 billion trading cards, not to mention the animated series with a run of 18 seasons. And what does the ad look like? It has a sporty feel to it and the ad follows the theme of “training” (Pokémon players are called trainers). Anyway, see for yourself:
A niche beverage company will also have their ad at the Super Bowl – Bai. At the Big Game Bai will have a 30-second spot done by the agency Barton F. Graf, which the brand has also elevated to the lead agency status. The ad will be part of Bai’s broader campaign called “None of This Makes Sense”, and judging by the wit of previous works, the ad could be a hit at this year’s Super Bowl.
The animal welfare group Peta also tried to join this year’s Super Bowl with an ad, but according to Peta their spot was rejected by CBS. PETA’s video titled “Last Longer” plays with the theme of sexuality and libido, and claims that “carnivores” simply can’t last in sex as long as vegans do. Peta said for HuffPost that they had submitted their ad, but they didn’t receive a reply from the CBS. Senior Vice President of Peta, Lisa Lange said that Super Bowl audiences will be missing on “comedy, sex appeal and a lifesaving message.” If you think you’ll miss out on something, don’t worry, the ad can be viewed below:
