Last Friday, at the Days of Communication in Rovinj, winners of the MIXX competition were announced. This competition is organized according to the international IAB license, and celebrates the best digital campaigns conducted in the previous year. The prestigious Best in Show award this year went to Dalmacijavino and their agency Imago Ogilvy, for their “Pipi” campaign.
Zagrebačka pivovara and agency 404 won the Brand Awareness Award for the Beck’s – Scratch4Art campaign. The Cross Media Integration Award went to Croatia Insurance and Bruketa & Žinić & Grey agency for Throwback Tunnel project. The Meandar Project, created by M+ Agency for Feal IN, took home the Direct Response and Lead Generation Award.
Vipnet.hr brought the Best Website Award to VIPnet and their agency web.burza. The Best Branded Content Award also went to VIPnet, but this time for their Vipme nema da nema campaign by Bruketa & Žinić & Grey. VIPnet and agency Degordian also took the Best Social Award for the Vip YouTube Academy campaign.
Client Sandoz and Infinum Agency earned the Best Mobile App award for the Terappia project. The Best Media Strategy award was won by Coca-Cola Adria and 404 agency for the Shake & Take 2.0 campaign. Searching Bike.hr in 2017 campaign by Sensus Group and agency SeekandHit won the Best Search Award. Undabot agency’s project Photo Recognition for Njuškalo won the Best Tech and Innovation Award.
Competition organizers confirmed that the number of entries increased by 15% year on year. In total, 78 entries were received for 10 categories. This year’s MIXX competition reflects the market trends and investments in owned communication channels, from proprietary websites to mobile apps. The organizers point out that digital content, both in the world and in Croatia, has reached the level that it can truly achieve impact on sales and brand parameters, either independently or as part of integrated communication.
