PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

MIXX Best in Show for “Pipi” campaign by Dalmacijavino and Imago Ogilvy

Organizers of the competition note that digital content has reached the level that it can truly achieve impact on sales and brand parameters, either independently or as part of integrated communication

16/04/2018
in News
2 min read
MIXX Best in Show for “Pipi” campaign by Dalmacijavino and Imago Ogilvy

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Last Friday, at the Days of Communication in Rovinj, winners of the MIXX competition were announced. This competition is organized according to the international IAB license, and celebrates the best digital campaigns conducted in the previous year. The prestigious Best in Show award this year went to Dalmacijavino and their agency Imago Ogilvy, for their “Pipi” campaign.

Zagrebačka pivovara and agency 404 won the Brand Awareness Award for the Beck’s – Scratch4Art campaign. The Cross Media Integration Award went to Croatia Insurance and Bruketa & Žinić & Grey agency for Throwback Tunnel project. The Meandar Project, created by M+ Agency for Feal IN, took home the Direct Response and Lead Generation Award.

Vipnet.hr brought the Best Website Award to VIPnet and their agency web.burza. The Best Branded Content Award also went to VIPnet, but this time for their Vipme nema da nema campaign by Bruketa & Žinić & Grey. VIPnet and agency Degordian also took the Best Social Award for the Vip YouTube Academy campaign.

Client Sandoz and Infinum Agency earned the Best Mobile App award for the Terappia project. The Best Media Strategy award was won by Coca-Cola Adria and 404 agency for the Shake & Take 2.0 campaign. Searching Bike.hr in 2017 campaign by Sensus Group and agency SeekandHit won the Best Search Award. Undabot agency’s project Photo Recognition for Njuškalo won the Best Tech and Innovation Award.

Competition organizers confirmed that the number of entries increased by 15% year on year. In total, 78 entries were received for 10 categories. This year’s MIXX competition reflects the market trends and investments in owned communication channels, from proprietary websites to mobile apps. The organizers point out that digital content, both in the world and in Croatia, has reached the level that it can truly achieve impact on sales and brand parameters, either independently or as part of integrated communication.

Tags: 404Croatia InsuranceDalmacijavinoDays of CommunicationImago OgilvyImago OgilvyMixx AwardsPipi
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