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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Young Leaders

Young Leaders – Maria Šimurina, Imago Ogilvy: In Imago, I got the confirmation that advertising is the industry in which I wish to grow

Agencies and brands have the great power to offer people a new perspective on different topics, to change their behaviour and perception and offer experiences

30/04/2019
in Featured, Young Leaders
4 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Asja Dupanović

Maria Šimurina, Account Executive at Imago Ogilvy Advertising Agency, recently went to Miami Ad School in New York, the most prestigious advertising school, for a twelve-week training. Understanding different methodologies for research, transformation of data into powerful insights and brand messages, learning about strategy of innovation and storytelling – this is just a part of the knowledge Maria will receive at Miami Ad School New York, first hand from the leading strategists of the world’s most prominent agencies. The school cooperates with companies of the likes of Google, Facebook, YouTube, Starbucks, Burger King and others, as well as top agencies like Droga5, Ogilvy, R/GA …

MM: What are your first impressions from the Miami Ad School and New York City?

Maria Šimurina: We still haven’t reached even half of the program, and all of my expectations have already been surpassed. The school, the teachers, the students, as well as the city itself are incredibly inspirational. I am gaining a lot, and I feel great here.

MM: What motivated you to enrol in Miami Ad school, and why this school in particular?

Maria Šimurina: When I started working at Imago Ogilvy, I started to pay a lot more attention to specialized portals and books on advertising and, for the first time ever, came across Miami Ad School, what they offer, and how “crazy” things their students have done while still in the studies. I’ve been in Imago Ogilvy for just over two years, and I had the chance to learn how agencies work, how it is to work on interesting campaigns, and I got the confirmation that advertising is the industry in which I wish to grow. I wanted to get better understanding of the background behind strong campaigns, learn how to approach a business problem and think strategically. So, I made a decision to seek additional education. Apart from that, Miami Ad School seemed as a great opportunity because they offer intense specialized programs of optimal duration. Now I’m honing the skills which will help me in my future work, and I can already see an unquestionable result.

 

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MM: How did you decide to get further education in the scope of strategy?

Maria Šimurina: It is in my nature to ask a lot of questions, and this is one of the touchpoints with strategic planning. Agencies and brands have the great power to offer people a new perspective on different topics, to change their behaviour and perception and offer experiences. It makes me happy that I can personally have a more active role in that.

MM: Tell us something more about the program. 

Maria Šimurina: It is an intensive program of education in the area of strategic planning. It lasts for 12 weeks, 7 days a week and includes lectures from top New York agencies and clients. Eleven weeks are intended for real client projects, and the last week we tour the agencies and get feedback on our work over the past three months.

Throughout the program we learn through work, collaborate with copywriters and designers to develop integrated campaigns based on briefs and our insights, take part in pitches for clients, and the best teams will be rewarded. An interesting part of the program is the so-called. “Industry Heroes” segment which hosts global advertising experts and deals with advertising trends.

MM: Does this mean you’ll be transferring to the strategy department?

Maria Šimurina: As I see it, strategy is the most demanding part of the agency job, which is why it attracts me but, for the moment, I really like the account role I have. I think that accounts have a wonderful job because they have the most connection with clients. Hence, they have the privilege to “feel how clients breathe”, and transfer the insights about clients into the agency work – which I see as a great responsibility and challenge. I like to be part of that touchpoint where, through my work, I convey Imago Ogilvy’s culture to clients and vice versa. My goal is to do this even better and offer added value to both clients and agency colleagues. Besides, these jobs are intertwined.

MM: As an account executive, where do you see the greatest problem in client–agency relations?

Maria Šimurina: Each client is different, so each relationship is built individually.

I wouldn’t say I see problems, but I can definitely say that the highest value in any relationship, including the client-agency relationships, is trust. When an agency and a client create a trust-based partnership, the results are incredibly good solutions.

MM: What are your expectations from the School, and what are the expectations of Imago Ogilvy from you?

Maria Šimurina: I expect – and I can already feel it – a great dose of inspiration and motivation from all the lecturers as well as the people I meet during the program, a lot of new knowledge and the ‘aha’ momenta related to my experiences so far. I am very happy to push my own limits, which was also shown by Imago Ogilvy when supporting me without hesitation in my decision. Once again, they confirmed the quality standards they pursue! And I thank them for that!

Tags: CroatiaImago OgilvyMiami Ad SchoolYoung Leaders
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