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Hrvoje Kečkeš helps passersby “scratch” billboards in Optima Telekom’s guerilla campaign

In a campaign for their Spring Action, Optima Telekom tapped famous Croatian actor Hrvoje Kečkeš to help passersby find valuable gifts

Media Marketing redakcijabyMedia Marketing redakcija
06/05/2016
in News
Reading Time: 1 min read
Hrvoje Kečkeš helps passersby “scratch” billboards in Optima Telekom’s guerilla campaign 2
Pročitaj članak na Bosanskom

An ordinary sunny afternoon in the Zagreb neighborhood Prečko was actually very challenging and interesting for many. A unique opportunity to win 300 HRK (€40) presented itself to all who passed the advertising poster of Optima Telekom. This creatively designed billboard was hiding several consumer cards with a valuable amount on them, but to find the cards, passersby had to make an effort. They were aided in their attempts by the famous Croatian actor Hrvoje Kečkeš, who jumped in to give them a leg up and tools to scratch, and even he couldn’t resist tearing up the poster.

The reactions of passersby, who were very bold in their attempts to find the winning card, were recorded by cameras. Some even attracted audience with their valiant attempts. In the video, you can see this unusual scene in Zagreb.

https://www.youtube.com/watch?v=lMIQp1yHxfw

For all those who weren’t lucky enough to find themselves near the poster and win valuable prizes, Optima Telekom offers a new chance. As part of their Spring Campaign, which runs until 31 May, all who become new customers will win 300 HRK on their consumer card and will automatically entered a prize draw to win additional 1000 HRK (€133).

 

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  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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