Source: Jutarnji list, photo: Melania Trump and Nataša Pirc Musar
It was quite a simple approach. Cause a scandal, draw attention, and then, under the threat of court proceedings and high damages, get back to your senses. In any case, the goal was achieved at the very beginning– the scandal that attracts attention.
That was, of course, what happened with the advertising campaign of the Američki Institut from Zagreb, which promoted the start of enrolment in new English language courses with an effective provocation – a poster featuring Melania Trump’s photograph and a message “Just imagine how far you can go with a little bit of English”. Many saw it as cool and a bit brazen. Cool because it’s the wife of the US President. Cool because Melania isn’t quite famous because of her statements. And brazen because it was justifiably assumed that the First Lady of the US would react.
She’s obviously conservative, or she doesn’t want to get some positive PR from this, or perhaps it’s just a matter of principle by which she doesn’t allow anyone to have fun on her account. On top of all that, her husband is Donald Trump.
US’ First Lady reacted. She hired probably one of the best lawyers in the area of public speaking, freedom of expression and the protection of personal rights in order to protect her from public ridicule in the country where she was born, as well as in neighboring countries.
She chose Nataša Pirc Musar, a lawyer already representing her in a case against Slovenian magazine Suzy.
Melania Trump is a Slovenian who was introduced to the businessman Donald Trump at a party in 1998. Seven years later she married him, and after the last US presidential election she became the First Lady of the US. And yes, they spoke in English. This would be an extended Twitter biography, given that it has around 200 characters, and which is well known to the entire world in a much wider version. One in the series of messages that could be read from the poster of Američki Institut is that Melania must have spoken English, otherwise she wouldn’t have changed her surname Knavs into Trump. But the poster mocks Melania, it mocks Trump, and it mocks women.
