theAmplify uses the algorithm that first solved the problem of fake profiles on Instagram, in the desire to offer the brands they work with those influencers who are right for them, not just those with a large number of fans. This ranked them on the map of the most successful companies in the field of influencer marketing. Today, after being taken over by You & Mr. Jones, the company is worth millions, creating successful influencer campaigns on social networks for leading global brands.
Justin Rezvani, founder of theAmplify, says the future of influencer marketing is increasingly dictated by artificial intelligence. Automated content exchange, bots and algorithms are already helping global brands to deepen consumer relationships and create intimate experiences on social networks.
If you are interested in traps and opportunities of influencer marketing, then Justin Rezvani is the right address to ask, because he and his team set the trends of influencer marketing. For example, for the cosmetic brand CoverGirl, they launched the first marketing campaign using a bot influencer.
Justin regularly shares his knowledge at major conferences and in publications such as the Wall Street Journal and AdWeek. In November, he will selflessly share his knowledge with the participants of the SEMPL media trends conference. This lecture is something you definitely shouldn’t miss.
More at www.sempl.si.
