By: Sandra Vujović, Copywriter, McCann Podgorica
The Cannes Lions Festival officially opened Monday. One of the greatest planetary festivals of creativity, the 60th Cannes Lions Festival will be in a slightly shorter edition this year, as it will last for five days, and has received more than 16,000 people from the world of communication, marketing, and advertising on the first day.
This year’s Cannes Lions Festival was also an excellent occasion for McCann’s creatives from Central and South-Eastern Europe to gather, and use the first day of the Festival for mingling on the beach in a pleasant and relaxed atmosphere, watching and supporting each others’ campaigns, great stories and ideas which were entered this year to the Cannes Lions.
IPG also welcomed creatives from all over the world, hosting them at their big party.
However, the first day did not pass just in partying and hanging out, visiting panels and presentations. We also had a chance to see the best campaigns in the Cannes Lions Health & Wellness and Pharma Lions Awards, and to find out who the winners are. These are my favorite categories, which gather campaigns that really make a difference in society and influence the world to change for the better. Awards in these categories are awarded only for the fifth consecutive year now, and since then they have garnered great interest, as evidenced by the number of registered creative works.
This year, 1482 works were entered in Health & Wellness category, and 376 in the Pharma category. At the first award ceremony of this year’s Cannes Lions, among the campaigns that change the world and make it better, most attention was drawn by the Blink to Speak campaign by TBWA from India for Asha Ek Hope Foundation and Corazón – Give Your Heart, by agency John X Hannes from New York.
In the category Health & Wellness, eight gold awards were awarded, and gold lions were awarded to campaigns: Project 84, National Safety Council, Prescribed To Death, Imaginary Friend Society Campaign, which won two golds, Sip Safe, Black Supermarket, Dot Mini The First Smart Media Device For The Visually Impaired and the Tiny Doll.
In the Pharma category, which celebrates creative communications for pharmaceutical clients and industry, and where recognition is given to works that have contributed to the development of innovations or changes in this field, gold was awarded to the Blink to Speak campaign, The hearing test in disguise and Change Gout.
